Posts Tagged ‘Printing Industies’

  • The value of moving up the supply chain – free PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is set to explain to printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in it next webinar on 12 July.

    Webinar guest presenter, marketing expert Richard Pester (pictured), director of Education and Training at the Association for Data-driven Marketing and Advertising (ADMA), will discuss strategies for printing companies to significantly increase their profitability by providing a wider range of supply chain services.

    Pester says that printers have a unique relationship with clients by being able to bring to fruition very quickly marketing collateral that has often taken weeks or months to prepare.

    “But how far up the supply chain can or should they go? Creative services? Data manipulation? Integration with other channels? he asks. “These are things an agency would do usually, but if you knew how – wouldn’t you want to take a larger slice of the pie?”

    The webinar will explore some of these options for printers and provide some tips for diversifying printing business.

    Much of the content will be based on the modular Marketing Services Essentials course Printing Industries will be launching in Sydney during August in conjunction with ADMA.

    Pester has been a direct marketer since 1989 and trainer since 2003. He has worked for Cartwright Williams/Leo Burnett and before joining ADMA was the Asia Pacific database marketing manager for PC company Lenovo.

    He has also worked in B2B sales and direct marketing for agencies and database service providers in the United Kingdom becoming a skilled ‘interpreter’ between marketers, analysts and IT.

    To register for the free webinar click here or call (02) 8354 0602.