Posts Tagged ‘Simon Phillips’

  • SEO insight with PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is showing printers how they can use content on their website to attract potential clients and enhance their positioning for website search engines, in its next free webinar on Friday 9 August at 1pm.

    The webinar is the second in a series dealing with Search Engine Optimisation (SEO) as a business marketing tool. It will explain the importance of content and what defines good content, what attracts search engines to websites and conversely what fails the engagement test.

    Presenter, Simon Philips (pictured), is marketing director at Dejan SEO, one of Printing Industries’ new Better Business partners. He is an avid supporter for development of creative content strategies, viral and social media solutions as part of a holistic online marketing solution.

    “Printing companies are already in the communication arena but to reach all of their potential audiences, they need to consider their websites as being more than static advertisement, they need to use as much of the digital media environment as possible to drive their print capabilities,” said Philips. “Marketing is all about being noticed and engaging with potential clients in ways that those clients want to be engaged with – and good website content is critical to achieving this.”

    Philips said that this, combined with viral and social media solutions, were key elements in having a holistic online marketing solution.

    “It’s also important to know how to create the content or where to go to get what you need, something I will also be covering during the webinar,” he said.

    To register for this FREE webinar, click here

    Once registered, you will receive webinar login details.

    Click here for more upcoming events on the Print21 Calendar.