Posts Tagged ‘TSA’

  • Power up: Neopost show back on the road

    (L-R) Karen Kavanagh, Neopost; Michelle Lees, HP; Kellie Northwood, TSA.

    The second series of Neopost’s Power of Print seminars is underway, connecting printers in Sydney, Brisbane and Melbourne with industry experts and the latest equipment from the graphic arts supplier.

    The Sydney event held at Waterview in Bicentennial Park featured keynote presentations from Kellie Northwood, executive director of Two Sides Australia, on the future of print and how to add value for clients; and Jeremy Brew, application specialist for large format at HP South Pacific, on the possibilities offered by HP technology with a particular focus on HP Latex. Outside these presentations, guests had the opportunity to visit ‘power stations’ focusing on areas such as workflow software (presented by Matt Murray, GM Tharstern Australia), lamination, binding, interior decor, and signage.

    This series is a followup to the first round of Power of Print seminars in March, and according to Karen Kavanagh, marketing director at Neopost, the turnout at Tuesday’s Sydney seminar was the biggest Neopost had seen yet. “It’s been going very well, which I believe is because we have experts here speaking on topics which are very relevant to our industry today,” she said.

    Embellishment was a big focus for the equipment being demonstrated at the ‘power stations’, with an entire station focusing on print finishing. “We’ve put that focus out there because the latest industry statistics, which show that marketers are now demanding beautiful print – they’re looking for textured finishes, they’re looking for something different,” said Kavanagh.

    The Power of Print Series Two roadshow now moves to Brisbane on Thursday the 19th of July, before finishing up in Melbourne on Tuesday the 24th. Kavanagh encourages printers to attend, whether they’re existing Neopost customers or now. “We’re tapping into experts who can show this industry how to make more money, how to grow your customer base, win back clients you previously lost because of services you were unable to offer. It’s about empowering people with information to help make their business better.”

    Power of Print Series Three is in the planning stages, and expected to be held around three months from now. Registration for Series Two events in Melbourne and Brisbane is open at https://www.neopostgraphics.com.au/thepowerofprint.