Posts Tagged ‘Webinar’

  • SEO insight with PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is showing printers how they can use content on their website to attract potential clients and enhance their positioning for website search engines, in its next free webinar on Friday 9 August at 1pm.

    The webinar is the second in a series dealing with Search Engine Optimisation (SEO) as a business marketing tool. It will explain the importance of content and what defines good content, what attracts search engines to websites and conversely what fails the engagement test.

    Presenter, Simon Philips (pictured), is marketing director at Dejan SEO, one of Printing Industries’ new Better Business partners. He is an avid supporter for development of creative content strategies, viral and social media solutions as part of a holistic online marketing solution.

    “Printing companies are already in the communication arena but to reach all of their potential audiences, they need to consider their websites as being more than static advertisement, they need to use as much of the digital media environment as possible to drive their print capabilities,” said Philips. “Marketing is all about being noticed and engaging with potential clients in ways that those clients want to be engaged with – and good website content is critical to achieving this.”

    Philips said that this, combined with viral and social media solutions, were key elements in having a holistic online marketing solution.

    “It’s also important to know how to create the content or where to go to get what you need, something I will also be covering during the webinar,” he said.

    To register for this FREE webinar, click here

    Once registered, you will receive webinar login details.

    Click here for more upcoming events on the Print21 Calendar.

  • How to claim a bigger piece of the pie

    Neil White will be showing printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in Printing Industries’ next webinar on Friday 12 July. To register for the 30 minute webinar click here or call (02) 8354 0602.

    White (pictured) is presenting the Printing Industries Association of Australia (Printing Industries)/ADMA new Marketing Services Essentials course modules in a Sydney pilot over 14 and 21 August 2013.

    With a strong printing industry background, White has an unswerving belief in the industry’s future and is a successful marketer – all ingredients that make him the ideal person to show printers how and which marketing services they can use for value-adding to their business.

    The free webinar this Friday at 1pm themed around moving up the communication supply chain for a bigger ‘slice of the pie’ is largely based on the course. It will provide an insight into why marketing services are important to printers as well as valuable marketing tips.

    Joe Kowalewski, Printing Industries national nirector, Communications and Marketing, said all four modules – Cut-through marketing; Data-driven marketing; Deploying for success and Social Media could be undertaken as individual half-day modules or completed as a block of four modules over the two days.

    “This way companies can either take a step at a time or commit to all four modules depending on their business circumstances and staff availability,” he said. “Neil is a very knowledge and personable presenter with a great understanding of printing company needs gained through more than 20 years working with the industry and with some of Australia’s best known companies.

    “Participants can be guaranteed to leave armed with motivation and skills that can be turned into profitable services very quickly,” he said.

    While Neil White has specialised in direct marketing for the past 20 years, he is best known for his innovation with direct mail.

    Before starting his own direct marketing solutions business in 2006 he was highly influential in embracing direct mail as a lead value-add for printing companies. As national product manager, Direct Marketing & Digital, Neil helped drive this strategy for Penfold Buscombe which, until their acquisition by GEON, saw them lead the print industry with unprecedented sales growth built on solution selling direct mail and related services.

    He has worked on regular campaigns for major corporates across industry sectors, including Westpac & Suncorp in finance; Allianz in insurance; VW and Toyota in automotive; NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising; Rockmans and Nutrimetics in retail; and ACP and Niche in publishing. He has also spent considerable time investigating new technology and marketing practice in Europe and USA.

    Additional course information and registration is available via this link or by calling (02) 8354 0602 or emailing: events@printnet.com.au

    The courses will be held at the Fuji Xerox Epicentre, Australian technology Park, Eveleigh.

    For more information and to find out about other upcoming events, click here to visit the Print21 Calendar.

  • The value of moving up the supply chain – PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is set to explain to printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in it next webinar on Friday 12 July.

    Webinar guest presenter, marketing expert Richard Pester (pictured), director of Education and Training at the Association for Data-driven Marketing and Advertising (ADMA), will discuss strategies for printing companies to significantly increase their profitability by providing a wider range of supply chain services.

    Pester says that printers have a unique relationship with clients by being able to bring to fruition very quickly marketing collateral that has often taken weeks or months to prepare.

    “But how far up the supply chain can or should they go? Creative services? Data manipulation? Integration with other channels? he asks. “These are things an agency would do usually, but if you knew how – wouldn’t you want to take a larger slice of the pie?”

    The webinar will explore some of these options for printers and provide some tips for diversifying printing business.

    Much of the content will be based on the modular Marketing Services Essentials course Printing Industries will be launching in Sydney during August in conjunction with ADMA.

    Pester has been a direct marketer since 1989 and trainer since 2003. He has worked for Cartwright Williams/Leo Burnett and before joining ADMA was the Asia Pacific database marketing manager for PC company Lenovo.

    He has also worked in B2B sales and direct marketing for agencies and database service providers in the United Kingdom becoming a skilled ‘interpreter’ between marketers, analysts and IT.

    To register for the free webinar click here or call (02) 8354 0602.

    For more information or to find out about other upcoming industry events on the Print21 Calendar, click here.

  • The value of moving up the supply chain – free PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is set to explain to printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in it next webinar on 12 July.

    Webinar guest presenter, marketing expert Richard Pester (pictured), director of Education and Training at the Association for Data-driven Marketing and Advertising (ADMA), will discuss strategies for printing companies to significantly increase their profitability by providing a wider range of supply chain services.

    Pester says that printers have a unique relationship with clients by being able to bring to fruition very quickly marketing collateral that has often taken weeks or months to prepare.

    “But how far up the supply chain can or should they go? Creative services? Data manipulation? Integration with other channels? he asks. “These are things an agency would do usually, but if you knew how – wouldn’t you want to take a larger slice of the pie?”

    The webinar will explore some of these options for printers and provide some tips for diversifying printing business.

    Much of the content will be based on the modular Marketing Services Essentials course Printing Industries will be launching in Sydney during August in conjunction with ADMA.

    Pester has been a direct marketer since 1989 and trainer since 2003. He has worked for Cartwright Williams/Leo Burnett and before joining ADMA was the Asia Pacific database marketing manager for PC company Lenovo.

    He has also worked in B2B sales and direct marketing for agencies and database service providers in the United Kingdom becoming a skilled ‘interpreter’ between marketers, analysts and IT.

    To register for the free webinar click here or call (02) 8354 0602.

  • PIAA hosts New Business Opportunities webinar

    The Printing Industries Association of Australia (Printing Industries) is hosting the next webinar in its free industry webinar series on 28 June, with the ‘New Business Opportunities’ webinar set to tackle some of the changes the local printing landscape is undergoing.

    This free webinar will focus on the results from the Printing Industries’ New Business Opportunities survey conducted during April/May this year.

    It will provide details about the range of new services printing businesses are investing in and offering to their clients as they modify their business models to remain commercially relevant in the emerging and evolving digital economy.

    In addition, short and medium-term forecasts on a number of key industry variables will also be exclusively disclosed.

    Printing Industries’ national manager for Policy and Government Affairs, Hagop Tchamkertenian (pictured), will present the webinar based on his analysis of the survey responses and of local market conditions.

    “Attitudes towards creating more service focussed business models and the use of new technologies were an integral part of the survey and yielded some interesting results,” he said.

    The webinar will run from 1-2pm and pre-registration is essential. This can be done by clicking here.

    Click here for information and other upcoming events featured in the Print21 Calendar.

  • Richard Rasmussen hosts upcoming PIAA webinar

    Richard Rasmussen, director of Ascent Partners and regular Print21 contributor, is hosting the next Printing Industries Association of Australia’s (Printing Industries) webinar session –  ‘Know and improve the value of your business’ on 17 May.

    The upcoming online session, held on Friday 17 May at 1pm, is the third in Printing Industries’ new webinar series for 2013. Popularity with the first two webinars in the series has prompted the association to hold fortnightly webinars throughout the rest of the year.

    In this week’s focused online session you’ll get to understand the why, how and when of valuing your business.

    Whether it is for financing, insurance or strategic acquisition reasons it’s important to have an updated, realistic and “arms-length” appraisal of your business. Rasmussen will explain the key components to a professional appraisal and provide some great tips on how to add value to your business when you need it most.

    Ascent Partners has conducted over 100 print related business appraisals, and having sold over 30 print related businesses in Australia.

    The company has also been appointed as the preferred business sales agent and appraisal specialist for Printing Industries.

    Rasmussen (pictured) has worked in the industry for over 30 years, originally with Heidelberg (21 years) and then in private practice for the remainder. Holding a Masters of Marketing, he has also advised numerous businesses in business planning and transitioning.

    Join Rasmussen online at 1pm EST on Friday 17 May for our next free industry information webinar. To register, click here. Or visit the Print21 Calendar here.

  • PIAA launches print business webinar series

    Printing Industries Association of Australia (Printing Industries) is launching a program of webinars covering major areas of business operations.

    The program will launch on Friday 19 April 2013 at 1pm with a webinar on how printing companies can access clean technology grants.

    Printing Industries National Director, Communications and Marketing, Joe Kowalewski (pictures), said the 30-minute webinar would be the first of a regular webinar program for Printing Industries members covering a wide range of business topics. 

    “This marks the beginning of a new approach to bringing our member’s relevant and up-to-date information and, via our webinar series, an interactive way allowing participation without having to leave their premises,” he said. “It will also provide an outreach program for members in country areas unable to travel to our offices or city venues where many of our information sessions are held.

    “Good communication and access to usable information on a regular program basis is important to all businesses and our new webinar series is part of the communications mix being developed to meet this need,” he said.

    The clean technology webinar will be presented by Chris Hay, managing director of Mojarra, a company providing cost saving, energy efficiency and carbon reduction services to an extensive range of SME and major corporates including News Ltd; Coles; Woolworths; Commonwealth Bank and Caterpillar.

    It will focus on grants available through the Federal Government Funded Clean Technology Investment Programme (CTIP), an $800 million competitive, merit based program supporting Australian manufacturers to maintain competitiveness in a carbon constrained economy.

    Companies of all sizes may be eligible for a grant – this webinar will help you understand how it could help your business and guide you on what you need to do next.

    Topics covered include:

    1. Are you eligible for a  CTIP grant? What upgrades and projects are covered in the scheme?

    2. How it works and the process

    3. Criteria for eligibility – the advantage of having ‘base line data’, being seen as ‘Green’ etc

    4. A change of Federal Government – what would it mean to the program?

    5. How to get started.

    To register your interest in the clean technology grants webinar  click on this link.

    Registrants will receive  login details for the webinar next week. (Participants will need access to a computer with internet access, speakers or a telephone).

    Kowalewski said the next webinar in the series would focus on Search Engine Optimisation (SEO) for Friday 3 May at 1pm.

    “We are currently developing a schedule that will cover key and topical subjects covering workplace relations, marketing, social media, industry policy and business improvement issues,” he said.

    “Members can also suggest topics they would like covered by contacting their local Printing Industries staff or emailing events@printnet.com.au