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The final countdown: PrintEx 07 set to roll out

Thursday, 22 February 2007
By Print21

With ninety-five per cent of the space available at Sydney Convention and Entertainment Centre already booked out, organisers are busy planning the smooth-running of Sydney’s major print and design event which runs from 25-26 May. Keynote speakers at the briefing included Thurain Aye; Sharyn Tamlyn; Sarah Hawthorn; Grant Churchill and John Gorton (pictured left to right) who each addressed issues of sales, marketing, public relations and operations for this year’s event.

Alternating with PacPrint in Melbourne, the exhibition covers print, pre-press, packaging, publishing, design, finishing and logistics. Chairman Grant Churchill was clear to distinguish to exhibitors that “PrintEx is designed as a different type of show to PacPrint” and caters for people who cannot afford to travel overseas.

The last PrintEx held in Sydney 2003 drew a crowd of 10,393 trade visitors; it is hoped that the 2007 event will surpass these figures. “We’re very cautious about the size of the audience [this year],” said John Gorton. Grant Churchill believes representatives from GAMAA and Printing Industries will play a part in generating a greater crowd this year. “As a result of having these people on board you’ll see new initiatives to bring new people to PrintEx 07 and we hope it’s a greater number than in the past,” he said.

While Gorton concedes that, “There is no single way to attract people to an exhibition” he has high hopes that the seminar program, which includes a number of free forums will spark the public’s attention. Describing the forums as “short, sharp, focussed and topical”, Gorton said that: “We believe these forums will be an exciting draw card for high-end visitors.”

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