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Three days of presentations launches NexPress 2100 to Australia

Monday, 18 September 2006
By Print21

Visitors flew in from all around Australia and New Zealand at Heidelberg’s invitation this week to get a first look at the NexPress 2100. Over three days industry professionals were treated to a full-on corporate launch that saw the NexPress 2100 and the Digimaster 9110 put through their paces.

Plenty of live demonstrations and in-depth question and answer sessions were designed to emphasize that Heidelberg is now a serious contender in the digital printing market. Guest took away an impressive array of digital printing samples ranging from 89gsm fliers to 300 gsm variable data personalised marketing collateral.

Numerous case histories of successful NexPress operators around the world were presented, with follow up detail as to how digital printing changes the industry paradigms.

Heidelberg recognises its position as a latecomer to the digital market with Jon Field, General Manager Digital, Australia and New Zealand, (pictured) admitting the size of the task ahead. “It’s not going to be easy, but we believe that Heidelberg commitment and service, combined with the NexPress 2100 technology will convince the Australian industry that this is the way to go forward. We intend to make NexPress the first choice in serious digital printing” he said.

The arrival of the NexPress 2100 represents a watershed in the regional industry’s engagement with digital colour printing.

“The NexPress 2100 brings a new dimension to us and our customers alike,” said Andy vels Jensen, managing director, Heidelberg Australian and New Zealand

“It opens up new exciting opportunities and adds further scope to our existing digital business alongside the very successful Digimaster range. It reinforces Heidelberg’s commitment to deliver the best and most appropriate technology available to the industry.

“I believe the Australia and New Zealand industry will recognise that the long-term security and high level of technical expertise that it is accustomed to receive when dealing with Heidelberg, makes the NexPress 2100 the choice vehicle to take them into the new world of digital printing. We thoroughly look forward to a colourful and successful journey.”

At the Australian launch Heidelberg introduced Mike Boyle of the Pride Performance group (pictured), a graphic arts firm of consultants that is focused on “filling in the gaps” in the business capabilities of NexPress customers.
“We are there to make sure that every NexPress company is ultimately successful. We provide a full range of services from finance to sales and are prepared to work with customers with our sleeves rolled up,” he said.

The first two NexPress 2100s have been sold to printing companies in Australia. Websdale Digital in Sydney, a subsidiary of Pongrass Communications, will take delivery of its press this month. Impact Printing in Melbourne, will follow shortly afterwards with the first press in Victoria.

“We have a list of printers who have expressed keen interest in coming on board and I’m confident this first year will see many more NexPress 2100s in operation in Australia, “ said Jon Field.

Heidelberg will also demonstrate its new monochrome production printer, the DigiMaster 9150. The Digimaster is a highly acclaimed black and white output engine with a number of Australian installations. The new faster model, the 9150, lifts the bar with a print speed of 150 ppm and a resolution of 600dpi. It has a production rating of up to two million copies per month.

Further information from Jon Field www.au.heidelberg.com

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