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Tight profit margins put the squeeze on PrintNow

Thursday, 01 March 2007
By Print 21 Online Article

The company was originally a prepress business, which made the transition into digital print production in 1997 as a result of the changing market forces. It found the going tough in the ultra-competitive print market where prices were, and still are, heading south.

PrintNow was recognised as one of the first digital printing companies in SA, installing cutting edge direct imaging offset presses and an Indigo 1000 digital press. Despite its innovative response to the altered conditions, the company could not make a go of print sales.

According to Terry Newton, director, PrintNow has not been profitable for some time. “The margins just weren’t there for us; to continue supporting the business wasn’t economically sensible.”

The company has not gone into administration but simply closed its doors. A graphic print group has purchased PrintNow’s intellectual property, mainly customer lists. The remainder of the company’s equipment, which includes a HP Speedmaster 74DI, a Heidelberg Quickmaster 52 DI and the Indigo 1000 digital press will be auctioned off on Grays Online
during late March.

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