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“Two Bobs worth” with GASAA

Friday, 17 October 2003
By Print21

As a keynote speaker at the Lithographic Institute of Australia’s (LIA) Bi-annual Conference in Geelong (17- 19 October), Bob will also be delivering a series of breakfast and evening presentations around the country, supported by GASAA. Fresh from the USA’s biggest graphic arts event, GRAPH EXPO ’03, where he gave the opening keynote on industry trends, Bob Rosen will share his views on the current state of the industry and where it’s likely to head in the future.
Join other graphic arts professionals for either breakfast or an evening drink with this New York guru. Bob Rosen will in Melbourne, Adelaide, Sydney and Canberra, 21-30 October.

Bob will cover the following important issues:

  • Make your company more competitive – without always resorting to lower prices!
  • Get the consistent sales results you need.
  • Develop a productive way to work with your managers.
  • Get the manufacturing results you’ve already paid for.
  • Develop your own personal managerial style.
  • Get the information you need to manage effectively.
  • Make your company easy to do business with.
  • Maintain a relentless focus on the results you need.

The evening drinks session is tailored for managers and production staff, and will cover topics such as:

  • The steady advance of digital printing: What impact is digital printing having on traditional offset business?
  • Is digital an added marketing tool for some smart printers, or just a threat to everyone?
  • What’s driving DTP’s continued rapid advance?
  • Other real world issues: Are turnaround times continuing to shrink?
  • Are customers continuing to become even more demanding?
  • Are printers seeing their designer clients taking even more functions in-house?

Bob will be also be addressing what’s happening to print in the USA: The broad trends in technology and the market forces that are driving everything.

For more information, go to: www.gasaa.asn.au/bobrosen.html or call GASAA on 1300 131 787

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