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Used presses break equipment sales drought

Tuesday, 01 December 2009
By Print21

Good valuations and willing regional and international buyers have almost emptied the local Heidelberg stock of major used presses.

A single SM52 8-colour used press is all that remains in the warehouse as Heidelberg customers pick up the bargains. With sales of a 10-colour to Japan and an 8-colour to the Philippines, the local company is now actively seeking overseas machines for potential customers.

“Our used equipment was well priced in trade-ins so the sales were all good value to us. It is not a losing part of our business. Shane Hanlon has done a fantastic job,” said Vels Jensen.

The sales list includes 12 major press items in a market that is known as being very competitive, even cut throat. Prices have fallen by 15 to 20% over the past year. Any overpriced trade-ins taken in good times are likely to have proven very expensive when the market turned down.

Printers unwilling to commit to a new press are able to access finance for good second hand machinery. The high Australian dollar makes this a good time to invest in capital equipment.

The used equipment and services operations are a bright light in the prevailing gloom. Vels Jensen is still of the opinion that the new offset press equipment market, which is in the doldrums, will not recover until the Ipex quarter next year. However, he does detect some renewal of interest, especially from New Zealand.

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