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UV flatbed chases the sun across the Nullarbor

Monday, 02 April 2012
By Print 21 Online Article

Perth signage printers lined up to see Océ’s Arizona 360 GT in action at an Open Day held in Western Australia last week. The flatbed printer making its local launch for the first time was trucked across the Nullarbor from Queensland.

Over 30 local printers from the display graphics and signage markets attended the event.

Dale Hawkins, Océ’s business unit director for display graphics, said the company felt it was important to launch the Arizona UV range into the Western Australian market as an official introduction had not yet been made, despite the press’ success in the rest of Australia.

“The Open Day at our showroom in Leederville was the first time we had actually taken a machine over to Perth and spoken to local printers about the technology in an official capacity.

“In Australia and New Zealand we have installed close to 100 Arizona printers across different models since it was launched year around four and a half years ago. Around half of those are the 550 and 360 GT variants,” he said.

Pictured: Dale Hawkins, business unit director for Océ Display Graphics, addresses some of the invites to the Perth Open Day.

Profitability in a tight graphics market was keynote during the demonstration, as Hawkins walked printers through what can be achieved with a wide-format signage printer that produces work straight onto rigid substrates. The process strips away the need for self-adhesive vinyl to be mounted, and the labour cost is reduced for customers venturing into high volume work.

“From the response we had after the show we expect to be placing a 360 GT into a customer’s facility soon,” said Hawkins.

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