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Visual Impact gears up for sold-out show

Thursday, 23 August 2018
By Jake Nelson
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Sold out: Visual Impact Sydney

Visual Impact’s Sydney 2018 show has sold out, and organisers are hoping for a packed event at its original home in Sydney Olympic Park.

Peter Harper, Visual Connections.

The graphic arts industry trade show has switched back to Olympic Park from last year’s location at the International Convention Centre after a vote in which members overwhelmingly backed the return, according to Peter Harper, general manager of events and publication at Visual Connections. “Last year wasn’t a good result, which was understandable given it was a PacPrint year, so we had to make our decision on whether to go back or stay – we needed to book the space for Visual Impact 2018 and PrintEx 2019. Our members voted 75 per cent to go back to Olympic Park, so that is where we are,” he said.

Harper encourages printers to come along and see the show next month. “We have done our bit on selling all the space, now we just have to get the people there. We are spending a lot of time and money on marketing, and so far so good,” he said. “Preregistrations are up, so we are heading in the right direction. All the major suppliers are exhibiting, so hopefully the industry will come out and support those suppliers as well.”

The show will be a valuable experience for any who attend, says Harper. “Like any trade show, it is a great opportunity to keep up with the latest technology. We have a great seminar program which we hope will benefit guests in their businesses,” he said. “We have a number of business breakfasts being run on each day before the show opens as well, so it is good to be a part of those – TSA, AIG, and Dscoop are each hosting one.”

Visual Impact Sydney 2018 runs from September 12-14 at Sydney Showground, Sydney Olympic Park. Preregistration is open now.

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