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Wayne Robinson joins Print21 as editor

Wednesday, 18 July 2018
By Print 21 Online Article
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Yaffa Media, publisher of the leading industry magazine, welcomes industry media veteran as he moves over to take the helm of the premier graphics arts publication and news service.

The well-respected Robinson will take up his pivotal industry role in August when he’ll complete a current long-term assignment. He’ll bring to bear his wealth of industry knowledge and contacts in a determination to enhance and improve the reputation and status of Print21.

He indicated he was keenly looking forward to making the move to what he termed “a larger professional publishing group and working with the great team that’s already there.”

Tracy Yaffa, MD Yaffa Media, said Robinson was the style of well-qualified industry writer who fits the profile of the company. “We pride ourselves on delivering excellent and engaging content created by informed professionals across all our platforms. Wayne will fit right in here and I’m looking forward to when he joins our team.

“Patrick Howard, the founding editor and former publisher of Print21, will remain with the title as publishing editor, working with Wayne to create a powerful publishing line-up.”

As editor of Print21, Robinson continues his decades long engagement with the Australian and New Zealand printing and graphic arts industry. In his new role he’ll enjoy more support in bringing his trademark insight on the supply and production aspects of printing as well as industry politics and movement.

Lindy Hughson, publisher at Yaffa Media, also lent her support to Robinson joining her line-up of printing and packaging magazine titles,that includes PKN Packaging News. “I’ve known Wayne for many years and I’ve always been impressed by his professionalism. When we acquired Print21 from Patrick Howard in May, Wayne was the obvious choice to steer the title towards its future and also contribute his expertise to the slew of exciting projects lined up across out titles for 2019. With the power team we’ll now have in place, Print21 will reinforce its position as the magazine of record for the printing and graphic arts industry,” she said.


5 Responses to “Wayne Robinson joins Print21 as editor”

  1. July 18, 2018 at 2:59 pm,


    Don’t you think the former editor, Andy McCourt should have been mentioned for his years of service and helping to make Print 21 a publication that was seen by Yaffa as a must have acquisition.
    It does not reflect well on the Yaffa team for this sad omission.

  2. July 18, 2018 at 3:35 pm,

    James Cryer

    I would like to pay tribute to Andy McCourt’s role in recent years – not just as Editor of Print21 but as one who has helped save our industry.
    Some denialists (eg, certain members of the PIAA Board) may have forgotten that it was Andy McCourt (with a little help from ‘yours truly’) who helped save the PIAA from the wrecking ball (aka the last CEO) who nearly brought the PIAA to its knees during ”the Great Kerfuffle” of 2016.
    Let’s not forget it was the then Board who appointed this character and sat back as he systemmatically tried to demolish our industry.
    It was Andy McCourt who played a heroic role in salvaging the furniture.
    A pity that was not acknowleged, as I don’t recall the other members of the Fourth Estate sticking their necks out.
    James Cryer
    JDA Print Recruitment

  3. July 19, 2018 at 9:40 am,

    Andrew Macaulay

    Vale Andy McCourt!
    PIAA wishes Andy McCourt well, as he leaves a great legacy for Wayne to build on.
    We look forward to continuing to collaborate with Andy on new projects.
    The print industry has been blessed to have such capable editors for the trade press.
    Congratulations Wayne!

  4. July 19, 2018 at 1:57 pm,


    Andy – good time to be leaving, and a good time for Patrick to be selling.

    Print trade magazines, are becoming irrelevant especially when at least two are owned by the same co.

    But the publishers keep them going for the same reason the Yellow Pages are printed in their thousands, to milk the advertisers revenue.

    I am sure the circ. figures can be made to look great, but readership and ad response won’t match.

    Online Yes. Print, No.

  5. July 19, 2018 at 4:20 pm,


    It’s been brought to my attention, not least by the man himself, that this report on Wayne should have included some recognition of Andy as the previous editor of Print21. Fair enough! Let me correct that now and express my appreciation for the great and sterling work and support put into the title by Andy in his two long stints as editor over the years. It’s been great and we’ve enjoyed ourselves not only as editor and publisher, but also as joint hosts of the famous Print21 Ipex barbeques in England and the Drupa party in Düsseldorf, which were mostly Andy’s idea. His contribution in journalism and through his contacts to the success of the title is and was invaluable.
    But everything passes, and everything changes. In the shift over to Yaffa Media the editor’s role changed and was not something Andy felt he wanted to pick up. Hence our engagement with Wayne.
    Andy is still with Print21 as writer and contributor. While the Dove and Olive here in Surry Hills may not be the Old Fitzroy in Woolloomooloo, I trust we’ll continue to enjoy for many years the fruits of friendship and of graphic arts publishing over the odd quiet beer.

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