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What judges want – a look behind New Zealand Pride In Print Awards

Thursday, 16 August 2007
By Print 21 Online Article

A recent judging seminar gave attendees a behind-the-scenes look at the judging process of this year’s Pride In Print Awards along with an open forum to ask the judges questions.

While judges admitted that their task was getting ever-harder due to the increasing quality of work being produced, they also acknowledged the basic oversights which sees top quality work going unrecognised.

Judges stressed that entrants needed to scrutinise every element of their jobs before submitting. Potential entries also needed to be put aside at the time of production, rather than being pulled out of job bags months later when they may have suffered damaged.

The need to meticulous package entries was highlighted — “we don’t know if damage has occurred during transit or if it was the way it was produced”.

Telling a story can also help an entrant’s success. An example was given of one job that would normally have been overlooked, but when judges realised it had been printed on a two-colour press they were impressed by the process.

Having recently purchased a new Heidelberg press, Neale Print proprietor Henry Neale was hoping to apply the judges’ points in an attempt to earn a Gold Medal at next year’s Awards.

“It gives you more idea of what they are actually looking for — the printing could be fine, but the finishing and so forth could muck it all up. We’ve got a few ideas for next year what we will do.”

To aid future entrants, the Pride In Print Committee is in the throes of redesigning the entry form to accommodate much greater job detail. Miniature trophies are also to be introduced for ancillary companies who submit Supreme Award-winning entries, said Pride In Print Awards Manager Sue Archibald.

“Only the producer of the work can receive the actual Supreme Award trophy, but if a client/designer etc has taken the time to enter a piece of work that ultimately wins the Supreme Award, then this will be recognised in the future.”

For two days prior to the Judging Seminar, the Pride In Print Awards display was opened to schools and the general public. A PrintNZ Training careers breakfast was also well-attended by local teachers, said PrintNZ communications advisor Alicia Lambert.

“The teachers were full of questions about the design and print career opportunities. Several took the opportunity to visit Astra Print and were glad they had. PrintNZ Training would like to thank Steffan Pedersen and Darren Comrie for their input into the careers breakfast and talk,” she said.

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