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Window-shopping experience captured in print

Tuesday, 06 March 2012
By Print 21 Online Article

Macquarie Uni students received a welcome assist from their resident Co-op Bookstore last week as a new wall wrap offered an interactive channel to buy needed textbooks.

The success of this pilot campaign could see the printed window shop emblazoned across the rest of Co-op Bookshop’s 41 stores nationwide.
Co-op turned to Leichhardt-based print partner, Look Print to produce the five-panel campaign. The promotion printed on a hybrid Rho 800 HS features 36 textbooks from the top 25 course subjects for second and third year students.

Greg Smith, Co-op’s chief customer officer, believes the campaign will be a major benefit for the Macquarie Uni students as it is once again time for new textbooks. Students can skip hours of waiting in line by snapping the QR-code with their smart-phone for free home delivery.

“The window shop experience is part of our strategic expansion model that blends traditional bricks and mortar with digital and mobile. This is just the beginning of our push into a series of new retail experiences for our customers, all aimed at optimising customer engagement opportunities,” Smith said.

The outdoor advertising campaign follows the recent APN Outdoor and Woolworths virtual supermarket initiative that transformed the walls of Sydney’s Town Hall station into interactive shopping isles.

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