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Winds of change – PrintNZ’s new marketer

Thursday, 21 April 2016
By Print 21 Online Article

Former OfficeMax content marketing specialist Emma Kershaw has joined New Zealand’s national printing association PrintNZ as its new marketing manager.

Emma Kershaw, marketing manager, PrintNZ

Kershaw says she will be focused on raising the profile of PrintNZ and print in general through industry initiatives Two Sides and Value of Paper and Print.

“We want to raise awareness of PrintNZ and we’ll also be looking at the environmental sustainability of print and how well print can work for businesses when included within the overall marketing mix.”

Kershaw will also be looking to expand membership numbers, according to Ruth Cobb, GM, PrintNZ.

“Emma will increase both the reach and the frequency of communication with our members to ensure they understand and maximize the benefits of membership,” said Cobb. “Emma is still getting her head around things as there is a lot to take in but it is great to have her on board.”

 

Meanwhile, tickets are selling fast for the biggest night on the NZ Print calendar, the Pride in Print Awards, to be held in Auckland next month.

To book, visit the registration page here.

The Pride In Print Awards will be held at Sky City Auckland on Friday 13th May, and the annual PrintNZ Industry Forum 2016 will be held earlier in the day at Sky City.

 

 

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