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Winds of change: PIAA’s new Jedi master

Friday, 25 January 2019
By Jake Nelson

Passionate print champion: Stephanie Gaddin.

Industry consultant Stephanie Gaddin, known to clients and acquaintances as “Yoda”, has joined Printing Industries as its new membership communications manager and is set to take up the role from the start of next month.

Gaddin comes to the association with years of experience in the sector as a Victorian government scholarship recipient, volunteer print ambassador, and ex-CEO of Print MIS company Dolphin Worxs. Before joining PIAA, she performed consulting, contracting, and digital marketing work for companies ranging from small owner-operated businesses to large corporates.

Andrew Macaulay, CEO PIAA, hailed Gaddin as a passionate champion for the industry. “We look forward to her enthusiasm and energy promoting print advocacy. Steph will hit the ground running,” he said. “In fact, she will attend an industry event in Melbourne on Wednesday next week, representing PIAA even before she officially commences.”

Walter Kuhn, PIAA president, agrees, saying Gaddin will be able to deliver new markets for printers and help them capture the hearts and minds of the younger generations.

“Steph ardently believes that there is enormous untapped value in print industry and collaboration opportunities for cross channel campaigns abound. She aims help printers find and make the most of the millennial sub-culture that is obsessed with paper and paper products,” he said.

2 Responses to “Winds of change: PIAA’s new Jedi master”

  1. January 25, 2019 at 1:14 pm,


    The industry will benefit greatly with Stephanie’s appointment. She is highly regarded and has expert knowledge. Well done!

  2. January 25, 2019 at 3:07 pm,


    Congratulations Stephanie and well said Theo – I agree

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