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Winds of change: Sangster moves on from ADMA

Friday, 09 March 2018
By Print 21 Online Article

Jodie Sangster (pictured above), CEO of ADMA and the Australian Alliance for Data Leadership (AADL), has announced she is stepping down from both positions to take on a new role at IBM’s Watson artificial intelligence division.

After seven years in the top job, Sangster said she felt it was a good time to move on. “It’s been an incredible seven years leading such significant change at ADMA and now is the right time to leave, with the Group and each of the Associations in such great hands with an exciting vision for the future,” she said. “A huge thank you to the Board, our fantastic members for the support over the years as well as to the team here at AADL.”

Steve Brennen.

Steve Brennen, chairman of AADL, said Sangster’s role at AADL and ADMA had been key to the organisations’ success. “Jodie has created AADL and transformed ADMA and its sister Associations into what it is today – a highly respected industry partner and destination for all things data, marketing and advertising. During her time at AADL, both the membership and footprint of the Associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the Associations in great shape and we’re grateful for her immense efforts and leadership to date and wish her well as she follows her passion for innovation in her new role,” he said.

Sangster will work with IBM Watson’s Asia-Pacific customer engagement team, while Steve Sinha, COO at AADL, will take over as acting AADL CEO until a replacement can be appointed. No decision has yet been made on who will fill in at ADMA.

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