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Winners of Fuji Xerox 2002 ‘Perfect Image’ D-Print Campaign

Monday, 27 November 2006
By Print21
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Digital print prowess helped to make an art gallery exhibition for “unhung heroes” a raging success and gave a graphic designer the opportunity to show some “bare-faced cheek” to his client. These were just a few of the many stories that were sent to the organisers of the 2002 Fuji Xerox D-Print “Perfect Image” Campaign.

The prize for best entry – an $8,900 Bang & Olufsen BeoVision 3 wide-screen TV – was won by Anne Watson, (pictured right) owner of Made from Australia Galleries in Deakin, ACT.

The campaign is a collaborative program with Fuji Xerox printer clients to grow digital print market opportunities by encouraging the creative community to “give digital a go.”

This year’s winners were chosen based on the originality of their written entries about the benefits of Xerox digital printing. They also had to submit a sample of digitally printed work to be considered for a prize.

Watson wrote that Xerox digital printing made it possible for her to quickly print invitations for a hastily arranged (less than 10 days to organise) mini exhibition to display some local Archibald entries that didn’t make it onto the walls of the Art Gallery of NSW. “There are over 700 entries and only 30 or so are hung, so we thought, why not create an exhibition to celebrate some of the very worthy unhung heroes?” explained Watson.

Watson’s husband, Steve, quickly whipped up a colourful invitation that featured three of the 11 works to be displayed at the event. Then Watson took the invitations on disk to her local printer “Trendsetting” who were able to turn the invitations around in less than a day thanks to their in-house Xerox DocuColor 2060.

The result? A record 250 people attended the opening because they received their invitations in good time. “Digital printing was cost effective, picture perfect and brought maximum benefit for minimal cost,” said Watson.

“Anne’s entry showed a tangible benefit that was impressive. Hers was a real-life business application that scored a direct result,” added Henryk Kraszewski, 2002 D-Print Campaign organiser.

And the runners up were. . .

First runner up, graphic designer Wayne Vinten of Vinten-Browning, (pictured right) was lauded for his “cheeky” poster for the Perth Art Directors Club (PADC). His entry (shown over suitably appropriate artwork) featured the memorable headline: “Most of the time I’m kissing the client’s a**, but when I present my ideas printed on a Xerox digital printer, they kiss mine.”

Vinten noticed the call for D-Print Campaign entries at his local print shop and decided it was an “exciting opportunity” for his firm, so he had his poster printed on a Xerox DocuColor 2060. “The reproduction quality was fantastic. You couldn’t tell the difference between digital and offset,” he said. For his efforts, he will take home a $690 BeoCom 6000 cordless digital phone.

The other two runners-up were Paul Anich of Print Assistance, Tanah Merah, Queensland, who walked away with Bang & Olufsen A8 earphones, worth $195 and Adrian Brierley, ADI Moorabban, Victoria, who gets a weekend bed and breakfast voucher.

Designed to encourage creatives to experiment with digital print, D-Print campaign submissions this year included artwork, portfolios, calendars, brochures, direct marketing pieces, business cards and the odd digital book. “The quality was stellar this year,” said Kraszewski.

Traditionally oriented to graphic designers, Fuji Xerox also encouraged photographers, creative directors and marketing personnel to try their luck in the 2002 D-Print Campaign.

“These groups of people are also responsible for choosing how work will be printed and are potential purchasers of digital print. With this year’s campaign, we aimed to encourage more people to experiment with digital print and experience the benefits,” said Kraszewski.

Double number of participating printers

Several participating printers across Australia were also rewarded with executive bed and breakfast packages for their efforts to promote the campaign among their clients. 111 printers took part in this year’s program, up from 54 in 200l.

Andrew Hingeley, director of print firm Trendsetting which printed Anne Watson’s winning entry, won a B&B voucher for his efforts to promote the campaign. He said the calibre of work submitted was high and he was happy to participate in the D-Print Campaign for the second year running, noting it is “one of the ways Fuji Xerox is helping to fuel awareness and demand for digital print.”

Further information:
Henryk Kraszewski
Fuji Xerox Australia

Henryk.Kraszewski@aus.xerox.com

Ph: (02) 9856 5000

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