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Wiz kid’s story is a record-breaker

Wednesday, 15 August 2007
By Print 21 Online Article

Her latest novel, Harry Potter and the Deathly Hallows has broken all previously known and independently validated Australian book sales records. On its release day, Saturday 21 July, the book sold 573, 845 copies in Australia.

Prior to this, Harry Potter and the Half-Blood Prince was the record-holder, selling 350, 396 copies on its release day, 18 July 2005. 10 million copies of the series have been sold throughout Australia and New Zealand.

These sales are something very special for the book world, according to Shaun Symonds, business manager of Nielsen BookScan Australia. “Typically a number one bestseller will sell on average about 12,000 units in a week; so over 573, 000 copies for Harry Potter and the Deathly Hallows is definitely a phenomenal number for one day.”

Weeks after its release, the book is still continuing to sell strongly says its Australian publisher, Allen and Unwin. “The sales on publication day certainly exceeded what we had expected,” said a spokesman. “However sales in the weeks after have continued to be strong.”

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