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World first 3D-printed pop-up store hits Sydney

Wednesday, 07 December 2016
By Company press release

Prestige goods house Louis Vuitton has become the first business in the world to deploy a 3D-printed major point-of-sale display in a shopping centre.

The pictured unit is located in Sydney city’s Westfield complex and was produced on a Massivit 1800 3D large format printer over two weeks. Primary production was by Melbourne-based OMUS, the first company to install a Massivit 1800 in Australia. The schedule was so tight that OMUS had to call on the co-operation of a second Massivit 1800, recently installed at Composite Images in Sydney, as well as assistance of Massivit technicians flown in from Israel to work on the world leading project. 48 sections of the spider-like dome structure were produced which consumed around 900 kilograms of Massivit Dimengel UV-curable material.

Once the 48 sections were printed, finished and joined; the architectural structure was wrapped onsite with Avery Supreme Silver wrapping film. Stocks were limited and had to be air freighted in to complete the job. OMUS installers, worked day and night to complete the printed structure within 2 weeks, and only 3 days to install.

OMUS director Robert Grosso says: “This was really a take no prisoners job! Many fabricators had already said it could not be done within the time frame using conventional processes, but oversize 3D printing by Massivit came to the rescue. Our team had the immense task of breaking down the customer’s raw concept, and working out how to build the structure, design each of the files for production, and then work with a machine that has never tackled a project like this in the world.  We could see, that we could make the structure to the designer’s specification, finish and install it but only if we pulled out all of the stops. With such a prestige brand as Louis Vuitton, it had to be right.”

Grosso is pleased with the outcome, but still believes there could have been some improvements. “Given more time, we could have added more polish, tightened it up a little but we delivered within the timeframe and the customer is happy. No one else even thought it would be possible,” he said.

Louis Vuitton’s logotype was added on using vinyl cut lettering, and the elephant floor graphic was digitally printed onto Tex Walk floor grade vinyl and laid down.

“I think what this ‘bleeding-edge’ exercise has proven is that oversize 3D printing can interpret and deliver a designer’s visions in a way that no other fabrication method can. Louis Vuitton’s boldness and faith also went a long way to making it a reality,” Grosso said.

Westfield’s Sydney centre is located at the corner of Pitt and Market Streets in the heart of Sydney CBD.

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