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Xeikon Café warms up in ANZ

Wednesday, 27 June 2018
By Jake Nelson
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(L-R) Bent Serritslev, Trevor Crowley, Dr Adrian Steele, and Richard Maarschall.

Converters in Sydney, Melbourne and New Zealand found plenty of value in Xeikon’s first Cafe events in the region, with expert advice on the pros and cons of going digital.

The Sydney conference, held at the Mercure in Wolli Creek, featured a lineup of speakers including Bent Serritslev, managing director of Xeikon Asia-Pacific, who gave an overview of the supplier’s business; Trevor Crowley, sales general manager for Xeikon Australia and New Zealand, who examined the different applications of toner and inkjet technology; Richard Maarschall from CERM, who presented an overview of the Belgian software company’s workflow offerings; and Dr Adrian Steele of Britain’s Mercian Labels, who charted his company’s digital journey and outlined the challenges around investing in digital capacity.

According to Crowley, events like this are valuable for converters looking to expand their digital offerings. “When you have people like Dr Steele and his presentation, mapping out what his journey’s been like – the good, the bad and the ugly – there’s a lot of value in people seeing that, especially those looking to get into digital for the first time,” he said.

Though just starting out, the conferences paid off for both the hosts and the attendees. “The roadshow events yielded some high-value discussions and meetings with a number of potential label customers interested in learning more about the Xeikon technology,” said Crowley. “Feedback from those who attended was that the information delivered around the Xeikon business, inkjet versus toner technology, and enterprise resource platform systems were very useful.”

Xeikon Café visited Sydney on Monday the 18th and Melbourne on Wednesday the 20th, and Xeikon held meetings with key accounts in New Zealand on Friday the 22nd.  “The visits worked very well. It’s a model that’ll probably work well in this part of the world, lining up a few key accounts and having deep-dive visits over the course of a week or so,” said Crowley.

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