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1st XMPie innovation event flies into Palm Cove

Wednesday, 14 November 2018
By Patrick Howard

Coding in the tropics; Enda Kavenagh & Ayelet Szabo-Melamed, at the XMPie Innovation event.

An elite troupe of Israeli software engineers delivers two days of in-depth workflow and cross media presentations to local printers and coders at the inaugural XMPie regional innovation event.

Hosted by Enda Kavanagh, Sales Manager – Asia Pacific at XMPie, the series of technical and commercial expositions drew more than 30 industry professionals to the far-north Queensland resort. Comprising a good mix of commercial printers, web professionals and software vendors, the occasion reinforced the company’s status as the leading multi-channel, automated marketing, web2print and VDP solutions supplier.

The range of industry professionals emphasized the growing importance of software solutions to printing companies seeking to become multi channel providers. XMPie’s top technical and administrative team, led by vice presidents, Ayelet Szabo-Melamed and Idan Youval flew in to update their customer base on the latest developments and new products in the industry standard software.

Addressing such topics as using XMPie server APIs, powering ecommerce operations and introducing uStore X, the sometimes deeply technical presentations were avidly attended and well received by the software community. Head of XMPie R&D, Yaron Tomer, made no bones about the company’s intention to collect feedback and expectations on the upcoming release of a new version of the web products uStore. He was not disappointed in the informed and enthusiastic engagement by the audience. Gathering customer feedback and input is a noted attribute of XMPie’s operations.

According to Kavanagh, the response from the XMPie community was very encouraging for more local events in the future. “We’ve seen the numbers of customers attending the XMPie event in the US grow in the past few years. This is the first time we’ve held an event here and I’m very happy with the result,” he said.

XMPie is a Xerox company with HQ in New York and R&D in Israel. Individuals from iconic digital graphics developer Scitex and EFI founded it in 2000. It provides a customer communications management suite (CCM), a scalable end-to-end Adobe with open architecture. It has become widely used among commercial printing enterprises in Australia as well as providing modules for such leading management workflow system developers as printIQ. Both Mick Rowan and Adrian Flemming from printIQ made a presentation at the event along with will Furphy of Technique.

A full report on the XMPie Innovation event will feature in the upcoming issue of Print21 magazine.

Between sessions at Palm Cove the Dashing Group mingled with the hosts, Yaron Tomer (XMPie) standing, Chris Collier,Dashing Group, Nimi Gorali, Dashing Group, Ayelet Szabo-Melamed (XMPie), Dan Ries, Dashing Group, Yaron Mohaban and Enda Kavanagh (XMPie).




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