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Zenprint aiming to crack Australia with 20% savings

Friday, 03 May 2019
By Wayne Robinson

Online ambitions for Australia: Hubertus Hellenthal, Zenprint

The latest online print operation to try and build a business in Australia is Zenprint, which says it will be able to give customers a 20 per cent saving on their print. Its managing director, however, also says most companies will not hesitate to spend a bit more on premium products.

Unafraid to ruffle a few feathers, Zenprint says current online print providers in Australia “tend to have a limited focus on innovation and the development of convenient ordering processes, often leaving customers with a cumbersome experience.

“From a B2B perspective especially, the Australian print market is characterised by a lack of transparency and competitiveness,” it said.

Zenprint – owned by Bangkok-based Gogoprint – is aiming to build a network of local print partners to manufacture its print. It says it has also started to hire for various roles in sales, customer service, management and product development. Its headquarters are in Melbourne. Hubertus Hellenthal is the Australia country manager, and has been with the company for two years, working as assistant to the CEO in Bangkok.

Gogoprint is the largest online printing business in the Asia-Pacific. Since its launch in 2015, Gogoprint has set up operations in Thailand, Malaysia, Singapore and Indonesia and worked with 45,000 customers, printing and shipping well over 250 million products. It looks to launch in New Zealand and Hong Kong in the second quarter of 2019 as part of its ongoing regional expansion.

Zenprint says its strategy for Australia is twofold. On the one hand, it aims to be “fully transparent on pricing and delivery dates”. On the other hand, Zenprint will significantly invest in the development of a strong portfolio of promotional products, such as customisable pens, mugs and keychains, on its website. It says, “The objective is to become a one-stop shop for SME printing needs. Through these initiatives, it hopes to build a strong network of printing partners and customers to increase convenience, speed, reliability and affordability in the market.”

David Berghaeuser, co-founder and managing director of Gogoprint said, “Given its developed and sizeable economy, its growing e-commerce industry, and the role that print marketing strategies play in the marketing mix, we expect Australia to become one of our largest markets. Most companies want the best for their printing, and will not hesitate to spend a bit more on premium products.

The market is characterised by advanced product requirements and needs. With our group’s strong focus on innovation, customer care and quality, we are confident to become a household name for Australian SMEs,” he said.

5 Responses to “Zenprint aiming to crack Australia with 20% savings”

  1. May 03, 2019 at 2:02 pm,


    Yawn – get in line.

  2. May 03, 2019 at 4:04 pm,

    free falling

    Print21 – I can’t believe you publish this rubbish !!!!!

    I thought Print21 was supporting the Print Industry?

    Young upstarts with an MO to suck more out of our margin – we don’t want to read this propaganda!!!

  3. May 03, 2019 at 4:12 pm,


    This looks like PeoplePrint 1.1

  4. May 04, 2019 at 6:21 pm,


    When I read articles like the above it always reminds me of the time when an entrepreneur who I was printing for at the time wanted to become a business partner of my SME online print business.
    At the time he had a disruptive online business as well, not print though. The business came very close to a stock market listing using the reverse takeover method, but fell short at the last hurdle. Had some big backers from the big end of town along with others.
    His approach to my business would have been similar to what he was doing with his current business.
    Lots of editorials in business magazines online and offline, newspaper articles The Australian and such like, probably telling the audience what a good bloke I am. It seems to be a similar strategy for other online players not just print, so maybe it works.
    Along with morning TV/radio. Social media, he was a very good spruiker a natural front man, well travelled and new his stuff.
    Probably brought in backer or two who fancied a punt in the world of online printing.
    I would have been promoted to CEO, owning a small part of something which would not have been very much and he would have been the face of my business. Not sure if it would have been a success or not, the experience would have been like swimming with sharks and an arrangement that I was not totally comfortable with.
    Not against partnerships or investors, but bit like a marriage it has to be the right one with the right skills.
    He did leave me owing a sizable amount of money and when I chased him for it I was told he had stage 4 cancer.
    Not sure if he did or didn’t but has totally disappeared, no history online, no linkedin or facebook. So maybe he was sick.
    Or maybe he is gold digging in the middle of Africa who knows.
    But for the business above I will follow you with interest, the business does seem to have the right kind of people with the right knowledge behind it. so it could do well, businesses are buying print online, Europe is far bigger but you will know that. Australia is still starting out for print but as more people buy products and services online then confidence will grow and buying print will become a natural process – so I would not give it the big Yawn – it could be worth a punt!

  5. May 06, 2019 at 12:57 pm,

    Wayne Robinson

    Hi free falling – knowledge is power, so Print21 aims to provide the printing industry with all the knowledge it can. Better to know these guys are coming in than be unaware of their existence I would have thought. And you won’t read this story anywhere else because only Print21 has the people who know print.

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