CMYKHUB BRINGING DESIGN DESK TO VI
The country’s biggest trade print operation, CMYKhub, will showcase its Design Desk and online Subscription, Graphic Design & Prepress Platform at Visual Impact Expo in May.
The company says exhibition visitors are encouraged to pre-book a demo or visit Stand F14 to learn how some printers are saving up to $50,000 a year on graphic design and prepress expenses. Design Desk is effectively design on demand.
The solutions on show have been developed because CMYKhub has heard the calls from its 4000 strong trade partners for greater support in filling the gap between client brief and putting ink on paper.
Design Desk was launched in 2020, providing the print industry with access to a whole team of graphic designers and prepress operators at the click of a button. Design Desk has also provided many businesses, including designers and creative agencies, the ability to scale quickly at a low cost. CMYKhub says it is the most profitable way to sell design as a service.
The multi-level monthly subscription web platform connects print businesses to CMYKhub’s team of qualified designers. Users select from the list of services, whether it be adding bleed to existing artwork or creating a printed product from scratch. The company says collaboration with the design team is ‘easy’ via the Design Desk workflow. It says ‘anyone’ can instantly become a creative director to manage their artwork without any formal training.
CMYKhub’s national communications manager, Glen Francis, explains that Design Desk was particularly useful to businesses earlier this year when the pandemic struck down much of Australia’s workforce. “Design Desk never calls in sick and never goes on holidays, it is a dependable resource,” he points out.
“Many of our early subscribers have also used the service to be that extra half a staff member they need when they get busy or their designer needs to concentrate on a complex job.”
Design Desk has four Subscription levels starting at $239+gst per month.
As a trade printer, CMYKhub manufactures for other printers, graphic designers, signwriters, marketing and advertising agencies. It operates out of five production hubs based in Melbourne, Sydney, Brisbane, Cairns and Perth. Every factory is equipped with HP Indigo digital presses, roll to roll and flatbed wide format machines, along with A1 offset presses in capital cities. The large national manufacturing footprint provides speed to market for their trade partners.
“Visual Impact provides CMYKhub with the opportunity to share samples from its brand new roll label department launching around the same time as the expo,” Francis adds. “Drop by to discuss trade label printing opportunities with the team.”