Print21 + PKN LIVE

The Print21 + PKN Packaging News LIVE event is back.

This year the industry’s #1 forum focuses on how brands can use the latest digital printing technologies for their packaging to boost their connection with consumers, and why print service providers will benefit from entering the market.

From integrated print and digital campaigns, to maximising the real estate giving big brand presence for small brand budgets, to track and trace, to chain of custody realisation, to cost-effective on-demand versioning, to runs in any number from one upwards – digitally printed packaging provides a plethora of real benefits to brand owners that will amplify their positioning and engage with their audience.

The Print21 + PKN LIVE event – Amplify & Engage – will bring brand owners, designers, and printers together, to outline where the opportunities are emerging, and how to optimise them through new technologies.

Industry professionals will provide compelling presentations on why and how digitally printed packaging can be used by brands, and why commercial printers ought to be considering new opportunities in packaging print, with real world case studies showing how new print has boosted brand presence and sales.

The half-day event will also feature presentations from commercial print businesses that have added packaging – in cartons, in flexibles and in labels – who will share their stories about entering these markets.

WHO WILL BE ATTENDING?

Brand owners
Brand & packaging designers
Brand managers
Packaging printers & converters
Commercial printers
Print technology and materials suppliers
Graphics arts professionals

Wednesday 9 November | 12pm - 5:30pm | State Library VIC, Conversation Quarter | Melbourne

PROGRAMME

12.00PM Registration and light lunch

12.50PM Welcome: Lindy Hughson, publisher & Wayne Robinson, editor

1:00PM Keynote: Digitisation, personalisation and consumer behaviour: Sonia Friedrich, behavioural science strategist.

1.40PM Hungry Jack's UNO campaign success story – smart packaging meets smart printing: Michael Dossor, GM, Result Group; Daniel Cross, Group GM Sales, DetPak; Andrew Healy, CEO,TLC, and Ben Testa, GM MCC Victoria.

2.25PM The business case for digitally printed flexible packaging for SMEs: Jason Brown, MD, ePac Australia; Brian Nasr, Founder, Healthy Food Crew

3.00-3.20 PM TEA BREAK

3.20PM How variable printed packaging made a big bang for Little Bang: Ryan Davidson, Founder and Director Little Bang Brewing Co

3.50PM The packaging print opportunity: Commercial printer makes shift to packaging Leon Wilson, Director, Revolution Print

4.20PM Variety is the spice of print: How digitally printed packaging can boost shelf impact and market growth: Matt Ellis, Managing Director, Luminar and Jordyn Evans, Founder, Mingle Seasoning

4.50PM Panel: The road ahead – challenges & opportunities in packaging print: Zaidee Jackson, National BDM – Sustainable Packaging, Ball & Doggett; Paul Haggett, Opal Packaging; Paul Sanelli, BDM Packaging Asia Pacific, EFI; Joe Foster, Close the Loop Group.

5.30 – 6.30PM Networking drinks