DMM rebrands as Engine for new era

Multi-channel communication solutions provider DMM has rebranded itself, with the company now trading as Engine, and focusing on four main pillars of business.

Engine provides print, fulfilment, apparel & merchandise, and digital automation, which it tailors to the needs of individual businesses across Australia.

Engine CEO Scott Allen said, “The company now does much more than direct mail and mailing, we have made a significant shift into additional new areas since we had a change of ownership. The new branding is to reflect that, it signifies a fresh start.”

"The four pillars of the business leverage our strong knowledge in logically working through challenges. We now have a much broader offering.”

Among the new operations, Engine is now hosting, managing, and fulfilling online sports shops for major footy clubs. Sports, healthcare and the corporate sector are all major markets.

Allen said, "This decision has been made to future-proof our organisation and to breathe new life into the work we do every day. We want to build upon the foundations that our work as DMM has built, and enter into a new phase of our lifecycle, becoming synonymous with a new name and a company narrative that fits the direction we are taking this company in."

With its corporate office in Bourke Street, and its four-year-old 4000sqm production centre in Dandenong South, the company is a powerhouse of the sector. The 45 full time staff are joined by a similar number of casuals in peak times.

It operates a range of offset and digital presses, direct-to-film systems for apparel and merchandising, as well as providing digital solutions such as online marketing and digital store fronts, in addition to its extensive mailing capabilities.

DMM was originally known as Direct Mail and Marketing; it was acquired  by a group of investors coming from the sports industry 18 months ago. The sale in December 2020 brought in new working capital, kept its workers employed with full-time positions, and brought in an experienced board of directors external to the print industry.