HP LAUNCHES NEW PLATFORM FOR COMMERCIAL

HP Inc is launching a new high-speed, reel-fed full colour digital production printing system, the PageWide Advantage 2200 series, which it says is positioned to handle the full gamut of general commercial work.

Aimed at print businesses in publishing, direct mail, and commercial print, the new HP PageWide Advantage 2200 series press will print at 101 metres in a minute in quality mode, 150 metres a minute in performance, and 244 metres a minute in mono.

It will print on both coated and uncoated stocks from 40gsm-300gsm, in duplex, with HP’s Brilliant Ink. The company says the new PageWide Advantage has been designed to enable commercial print businesses to say yes to all the work that is asked of them, with the one print system.

“This new PageWide Advantage platform is a game changer for the commercial print industry,” said Annette Friskopp, global head and general manager at HP PageWide. “HP has listened to our customers, and we realise ease of use and up-time are critical success factors. This new press offers configurations to enable customers to optimise the press for their quality, productivity, versatility, and economics to grow their digital production businesses.”

The company says the PageWide Advantage will produce the equivalent of 214,000 personalised A3 colour duplex sheets per shift. HP says that recognising the growing need to print postcards and other applications with thicker stock, it has created a new press that delivers productivity for high impact, full coverage jobs.

With the ability to print using HP Brilliant Ink and 2400 native nozzle per inch printheads, HP says this press offers the quality to address a wide range of higher value applications, from more colourful trade and educational books to high-coverage, impactful direct mail pieces.

Kris Albee, global marketing manager, PageWide Industrial at HP Inc said, “The new PageWide Advantage 2200 is not just for short-run work, its value proposition is also fast turnaround work.”

The HP PageWide Advantage 2200 includes a single print arch design with an innovative, robust paper path with fewer components, reducing the number of parts to manage and therefore overall maintenance and servicing time, which says HP increases reliability and maximises uptime.

Designed to offer configuration flexibility, this press features a modular design, so users can start with a lower capacity machine and enhance the machine as their business grows or their application mix shifts. Users can select one, two or three dryer modules, along with passive or active web cooling modules to fit their needs.

In addition, the HP PageWide Advantage 2200 features a compact single engine duplex design, which HP says provides quality and productivity, while saving floor space for customers.

The HP PageWide Advantage 2200 comes equipped with HP’s innovative High Efficiency Drying (HED) system that minimises power usage at higher print speeds by recirculating up to 80 per cent of the air heated during the drying process.

It also has coating options, and in line or offline finishing options.

The HP PageWide Advantage 2200 is expected to be commercially available worldwide on 19 October, with deliveries to start in the first half of next year.