KODAK ROLLS OUT NEW GREEN LEAF

Kodak has launched a new Green Leaf programme, in order it says to help Sonora users educate their customers about the sustainability benefits enabled by the process-free plates.

First launched a decade ago, and with local winners including Advance Press in Perth, and Southern Colour, Dunedin, Kodak says the refreshed Green Leaf programme provides a host of new tools and marketing items.

These materials, which include a new Green Leaf marketing handbook, updated collateral, animations and a Green Leaf certificate, are exclusively available to Sonora plate customers. After registering on a dedicated web portal, they have access to these materials.

Laura Cole, VP product management, Kodak, said, “Our new Green Leaf programme supports Sonora plate users in clearly demonstrating to print buyers and the market as a whole that their commitment to the environment and sustainability begins with Sonora process-free plates.

“By using the Green Leaf programme to communicate that they are doing their part to help the environment, printers using Sonora plates also improve their chances of gaining more business.”

The Green Leaf programme will be rolled out in the Asia-Pacific region in the last week of August.