KWIK KOPY DEBUTS NATIONAL AD CAMPAIGN

Franchise business, Kwik Kopy is expanding its new purpose-led brand transformation with the launch of its ‘We Make Possible’ national marketing campaign.

Coinciding with its 40-year anniversary, the new Kwik Kopy campaign, created by independent strategic consultancy Brand Council, indicates how the business plans to adapt to the future of a changing print industry and continue to lead in this space.

The 'We Make Possible' national campaign includes on demand, digital and regional TV ads, along with out-of-home (OOH). As a part of the initiative, a series of localised versions have also been created for the suburbs and towns where Kwik Kopy centres are located.

“Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose, identifying our role as a strong player for SMEs and those with an entrepreneurial mindset looking for local marketing solutions,” said Sonia Shwabsky, CEO, Kwik Kopy.

“Our new brand statement “We Make Possible” describes our mission to empower entrepreneurs to make their mark on the world and broadens the understanding of our capabilities.

“We are taking Kwik Kopy from being a great company to a truly exceptional one,” said Shwabsky.

Kwik Kopy Australia is 100 per cent Australian-owned and has been operated by the Penfold family since 1982. The company has more than 90 print and design franchisee centres across the country which play an important role in providing creative inspiration and both print and digital services to small businesses nationwide.