Pantone Veri Peri blue is colour of year
It’s that time of the year when Pantone launches its Colour of the Year, and, as always, accompanies it with easily the most flowery press release of the year. For 2022 a new blue Veri Peri takes the spotlight.
According to Pantone its 17-3938 Very Peri - a brand new Pantone colour – has a “courageous presence” which “encourages personal inventiveness and creativity.”
Pantone 17-3938 Very Peri is a periwinkle blue hue with a violet-red undertone. Pantone says, “Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.”
The company says that as “we are living in transformative times”, Pantone 17-3938 Very Peri is “a symbol of the global zeitgeist of the moment and the transition we are going through.”
It adds, “Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing Pantone 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented by a new perspective that resonates today, Pantoone 17-3938 Very Peri places the future ahead in a new light.
Leatrice Eiseman, executive director, Pantone Color Institute, said, “As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family.
She adds, “Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
The company has more, saying, “Pantone 17-3938 Very Peri, a warm and friendly blue hue with a carefree confidence and joyful attitude, emboldens uninhibited expression and experimentation. Displaying a dynamic presence, Very Peri is an enthusiastic blue hue whose whimsicality lends itself to unpredictable colour harmonies and spontaneous colour statements. Futuristic in feeling, Pantone 17-3938 Very Peri takes on distinct appearances through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibres.”