PRINT21 MAGAZINE: MAILING WINS EYES

By Wayne Robinson | 15 February 2023
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Marketing guru Malcolm Auld says if research shows direct mail gets more attention than any other form of advertising, why aren't today's marketers giving it more attention than they do?

Mailing wins eyes: Malcolm Auld
Mailing wins eyes: Malcolm Auld

To read the feature in full, turn to page 42 in the latest issue of Print21, or click here to read the story in the online version.

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