VMA RELEASES SNEAK PEEK TO METRICS 

The Visual Media Association has issued a member and industry-wide invitation to a sneak-peek release of its annual industry metrics findings, with the full report due in February.

The ‘sneak peek’ release is through a free webinar briefing from the CEO of the VMA, Kellie Northwood, with a recording link to those unable to attend in real-time. Click here to register.

The second report across two years explores salary benchmarking, employment numbers and demographics, forecasting, and apprentice numbers.

The initial briefing will explore the key findings with analysis against the 2023 report, which was the first for a decade, while the February roadshow will provide more depth to using the data for business planning. The roadshow sessions will also provide a sales strategy training component, held in Ricoh showrooms across the country.

“We’re seeing employment number stability year to year, however a strong improvement in apprentice employment which is wonderful to see. Overall turnover is steady with some sectors showing increase and stable debt to equity figures. There are also good figures across businesses looking to invest in new equipment and technology which I think add a buoyancy to our industry in planning for 2025,” said Northwood.

The Annual Industry Metrics Report, supported by Ricoh Australia, was returned by the Association in 2023 with a focus on understanding the industry through the lens of data, the first time in over a decade. It has been argued this is an important piece of work for the industry to represent itself accurately to government and for businesses to understand their market-share and industry forecasts for business strategy, with the printed annual report being distributed to levels of government across the country.

“We thank all contributors to the Annual Industry Metrics survey, without you we would not have had the rich content we have. In the period approaching elections, it is really important we build on these datasets to ensure we represent our industry well. I also have had conversations with members pointing out they have used the metrics when exploring initiatives across their own businesses, which is a wonderful result,” commented Northwood.

Registration for the mini-webinar briefing is complimentary and open to all: Annual Industry Metrics 2024 Webinar