Xeikon releases new instant variable data tool

Digital print solutions develop Xeikon has released VariOne, a new instant variable data generation tool for Xeikon’s X-800 digital front-end.

The company says the integrated software innovation can “immediately” generate and print unique creative designs, based on an image or on vector graphics, in “endless” complex patterns.

Xeikon says VariOne has been developed and designed to add value and benefit brand owners, designers, illustrators, printers, converters, and consumers.

It says VariOne can achieve the highest levels of variable imagery possible today. The new VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.

Jeroen Van Bauwel, director product management at Xeikon said, “Print is becoming more customised and valuable. With VariOne, Xeikon has taken a significant leap forward in its research and development and now offers completely new horizons for differentiation. With VariOne it is possible to create thousands of individual clips from a base design. With our new integrated variable data solution built into Xeikon’s digital front-end, the possibilities for producing unique images are limitless on both our dry toner and inkjet presses. The Xeikon strategy is to extend the capabilities of its X-800 workflow even further and expand the range of possible applications.”

In the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with extra image and text capabilities, and with hidden techniques to track and trace items such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.

With Xeikon’s VariOne, personalised image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the widest gamut of colour combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns.

According to Xeikon the advantage of VariOne lies in the complete uniqueness of each design, which can be driven by the database or randomly created from bitmap or vector-based images, creating new and unusual designs in millions of shapes, styles and surreal effects. Brand owners will be able to utilise this opportunity in a variety of sectors with different applications for fashion magazines, retail catalogues, tourism marketing, promotional materials for football competitions or film festivals, as well as high-end label and packaging applications.