AUSTRALIAN MADE PVC-FREE BANNER RELEASED

Gale Pacific has launched a new PVC-free banner material, Ecobanner, which will be available in Australia through Ball & Doggett, and which promises 100 per cent recyclability.

Ecobanner has been developed by Gale in co-operation with Australia’s largest display print operation Cactus Imaging, which decided to forgo patent rights, and make the banner media available to everyone, as part of its commitment to build an environmentally sustainable print industry.

Ball & Doggett says it is the only Australian-made, PVC-free flexible banner fabric capable of offering a 100 per cent closed-loop recycling solution. Post-use, Ecobanner can be recycled back into the same product, avoiding landfill.

Ecobanner was the winner of the 2024 Sustainability Award at the World Out of Home Organisation (WOO) Awards. The award was presented to Cathy O’Connor, CEDO of oOh! Media, the owner of Cactus Imaging.

According to Ball & Doggett the polypropylene composition makes it a “robust and versatile” material, suited for both indoor and outdoor applications, by ensuring durability and vibrant print quality on a latex and UV Inkjet printing technology.

Ecobanner is available in Back Lit (white/white) and Front Lit (grey/white) banner options as well as 1600mm or 3200mm widths. A five metre version is under development.

It is part of a traceable full circular loop programme, allowing for the complete recycling and repurposing of used banners. This contributes to a sustainable lifecycle and minimises environmental impact. Unlike greenwashing claims, this closed loop programme is already in full swing, and its impact is measurable, demonstrating a genuine commitment to sustainability.

“We are thrilled to bring Ecobanner to the Australian market,” said Rob Brussolo, Ball & Doggett general manager – Sign, Display & Digital. “This initiative underscores our commitment to providing innovative, high-quality, and sustainable solutions to our customers. Ecobanner meets the rigorous demands of flexible banner advertising, and also sets a new standard for environmental stewardship in our industry.”

Healthy stock volumes of Ecobanner are now available across all Ball & Doggett locations. Ball & Doggett says its extensive distribution network and deep market knowledge will ensure that Ecobanner reaches a wide array of customers, from local businesses to large enterprises, “enabling them to make sustainable choices” for their advertising and signage needs.