AWARDS AND INSIGHTS ON THIS FRIDAY

The last few places are still available for the VMA’s Open Up to Mail Retail Insights Session, and for the highly anticipated Real Media Awards Gala Night, both taking place this Friday.

The Visual Media Association (VMA) is set to mark a significant day of insights and celebrations, with Open Up To Mail taking place in the morning, and the Real Media Awards running in the evening, both in Melbourne.

Kicking off the day, the Open Up to Mail Insight Session 3 will provide attendees with a comprehensive look into the power of letterbox media in driving consumer engagement – particularly retail marketing.

The event, being held at Melbourne Museum and broadcast by livestream at 10.30am AEST, will showcase data by independent research group The Source, helping retailers and brands leverage print media and the letterbox to cut through digital noise.

Then from 6.30pm at the Melbourne Convention and Exhibition Centre (MCEC), Sovereign Room, the spotlight will shift to the Real Media Awards 2024 Gala Night – celebrating excellence in print, publishing, and retail marketing, with 300 retailers, brands and agencies across Australia joining printers for the evening.

The awards, recognised as the premier accolade for the sector, highlight the best campaigns and creative achievements across Australia, from innovative catalogues to engaging direct mail and in-store promotions, all sectors are celebrated.

Kellie Northwood, CEO, VMA, said, “The Real Media Awards Gala Night is a celebration of the superb work of our industry in using print media to connect with consumers, while our Open Up to Mail sessions explore the evolving role of letterbox marketing as a vital communication channel for brands and retailers – all things print across all its applications is a wonderful day for the industry.

“Together, these events underscore the continued importance of print media in a time where digital saturation is reached. The combination of these events makes this Friday a marquee occasion for retailers and the broader print industry, which I look forward to sharing with all our members and member customers,” said Northwood.

Open Up to Mail Insight Session 3
Register Now
When: Friday 18 October | 10:30am - 12:00pm AEST
Venue: Melbourne Museum Theatre
Location: 11 Nicholson St, Carlton VIC 3053
Livestream: Viewing link sent prior to event commencement

Real Media Awards 2024 Gala Night
Click here to buy tickets 
When: Friday 18th October 2024
Venue: Melbourne Convention and Exhibition Centre (MCEC) - Sovereign Room.
Location: 1 Convention Centre Pl, South Wharf VIC 3006
Drinks and Canapes: 6.30pm - 7.30pm
Awards Presentation & Dinner: 7.30pm - 10.30pm
Networking & Celebration: 10.30pm - Midnight
Dress Code: Cocktail 70s - dust off those flares