EPSON TO BRING NEW OPPORTUNITIES TO VI

Epson will show a world first new dye sublimation technology, and also the creative and business opportunities its print solutions afford, with a "Beauty in Every Dimension" theme at this year’s Visual Impact show in Brisbane.

With a wide range of key products and solutions on display, some of them for the first time in Australia, the company’s show theme is “Beauty in Every Dimension”, represented on a stand that it says ties “high brightness and vivid colours with the vibrancy of sea-life inspired by Queensland’s Great Barrier Reef. “The company also plans to unveil a new, world first dye sublimation product.

Epson’s key products being demonstrated at Visual Impact 2024 include the first Australian showing of the new SureColor F1060 compact desktop DTG and DTFilm printer purpose-built for in store and in-house fabric customisation

It will also be the first Australian showing of the new SureColor V1060 compact desktop UV printer purpose built for customising consumer goods, merchandise and making small signs.

On the stand will be the Epson SureColor P20560 64” aqueous printer, that combines an enhanced gamut with a new bulk ink system, in order days Epson, to enable cost-effective production of fine art and large format interior POS.

The SureColor F160 compact dye sublimation printer designed to enable production of fabric goods, customised accessories and merchandise will also be shown, as will the SureColor S80660L 64” eco-solvent printer, which Epson says “continues to lead the market when it comes to image brightness, print quality, colour gamut and colour accuracy.”

The Epson SD-10 spectrophotometer with new Auto Table, which determines the exact colour of a test item and compares it with another or with a known standard such as Pantone, will also be demonstrated.

To highlight the print market’s current trends and opportunities for future growth, Epson’s Visual Impact stand is divided into two key areas – merchandise production and signage and fabric production – to demonstrate a variety of scalable solutions for a range of businesses.

Epson says it understands that in the world of merchandise production and “value-adding” success requires staying ahead of the competition and giving customers exactly what they need, when they need it, while keeping the tightest possible control on cost.

It adds there are other dynamics at play in merchandise production too, such as shopfront versus online sales, and competition from an increasingly diverse range of offshore and onshore competitors, all of which means companies need to regularly innovate their offerings to stay relevant and excite their customer base.

Epson has supported the growth in merchandise opportunities for small businesses, retail and print-for-pay by launching a range of new products to facilitate merchandise fulfilment. It’s at Visual Impact that Epson will be showcasing this suite of solutions and how they enable individuals and companies to maximise merchandise opportunities and minimise costs.

Whether it be the addition of logos to shirts or pens for an event, production of custom phone cases and sweats in-store or the creation of instant memorabilia and photo images for take home after a show or experience, Epson says it has the products that help deliver the best and most cost-efficient solution.

Epson has been a strong player in the world of signage and fabric production for many years, with products known for their industry-leading colour, consistency and reliability.

But signage is morphing, with demands for bright and punchy images that compete with digital screens, production of décor, decals and POS that excite and activate retail spaces. Digital fabric production is also growing rapidly, particularly in Australia.

To meet these changing demands and dynamics, at Visual Impact Epson will also be showcasing several new models aimed at interior signage, event signage, POS and fabric production. These new models have been designed to deliver enhanced productivity and operational flexibility while enabling lower production costs.

To complement the new models Epson will also be showcasing new management tools that enable producers to improve their workflows, optimise their output and realise maximum returns on investment.

With those foundations now firmly in place, whether it is banners and screens, back-lit displays or fabric for custom clothing and product manufacturing, Epson will demonstrate how it has designed and developed products and solutions that meet every production requirement.

Epson is stand G11 at Visual Impact 2024, which runs from 17-19 July, with visitors encouraged to see “Beauty in Every Dimension” through its range of printing products and solutions, including some Australian and world firsts.