FUJIFILM BI APPOINTS NEW GENERAL MANAGER

Fujifilm Business Innovation Australia has appointed a new general manager for Channels, Rodney Thorne, to lead the growth of the business through indirect partnerships and key alliances across the country.

Thorne brings over 20 years’ experience in channel leadership and strategy, with responsibilities across the Australian and Asia Pacific regions.

Prior to this appointment, he was head of Asia Pacific and Japan, Routes to Market – MSSP, Distribution & SMB at Check Point Software Technologies, where he also served as country manager for Australia. This position followed his role as director of Asia Pacific Channels at Cybereason and director of Channel Sales, ANZ Partner & Alliances at F5 Networks.

Thorne said, “I am thrilled to be joining the team at Fujifilm Business Innovation Australia for this exciting new chapter of growth. The potential of what we can offer customers across our services and solutions portfolios, in addition to our market leading device technologies, is nothing short of game-changing.

“We have a lot of potential to add enormous value across the small-to-medium sized business market. These organisations are deeply embedded to the community, as are many of our valued partners.

“We are well-positioned to expand these efficient, strategic partnerships and alliances to provide the best customer experiences through creative new ways of reaching Australian mid-market businesses.

“We know our valued partners are turning every page of this new chapter with us. Enabling their success and the success of their customers is an energising challenge I look forward to taking on with our whole team.”

Stephen Sims, executive general manager, Sales and Solutions said, “Continuing our growth through our valued partners is a key part of our strategy to connect more organisations to the benefits of our growing digital transformation portfolios.

“Thorne lives and breathes channel business and indirect strategies with a wealth of experience and great reputation based on delivering channel growth. I look forward to the contribution he will make to the future of our business, while building on our long history of success via indirect partnerships.

“Our motto to provide ‘Value from Innovation’ isn’t just about our market-leading technical achievements, but also speaks to how we find new and improved business models to help customers connect to our digital transformation solutions.

“We’re incredibly proud to say we have dealer relationships spanning over 40 years and growing. With Rodney at the helm, I have full confidence these tenures will continue to flourish in alignment with our broader aspirations.”