FUJIFILM PARTNERS WITH VIVID

Fujifilm Business Innovation Australia is the first authorised distributor for Vivid Laminating Technologies in the Asia Pacific region, specifically for the Australian market.

Fujifilm said the new partnership leverages Vivid’s expertise in laminating and print finishing solutions, to address the growing demand for cutting-edge finishing technology across Australia’s packaging, labelling, and print industries.

The collaboration comes at an opportune time, with the global flatbed die cutting machines market projected to grow to US$637m  by 2032, according to Business Research Insights. Fujifilm says that in Australia, demand for packaging applications is on the rise, with, it says, “businesses seeking value-driven solutions that balance affordability and quality.”

Fujifilm said the new partnership came as it recognised an opportunity to enhance its cutsheet finisher portfolio by addressing a market gap for digital die-cutting solutions, as customers increasingly look for more cost-effective solutions for a broader range of applications.

Yoshitaka Nakamura, senior general manager, Head of Oceania, Graphic Communications, Fujifilm, said: “The rise in demand for packaging applications, particularly for short-run and bespoke solutions, presented an exciting opportunity for Fujifilm to strengthen our finishing portfolio.

“Vivid’s reputation as a trusted innovator in laminating and print finishing technologies, combined with its competitive pricing structure, made it an ideal partner for our market. Its product range ideally complements our solutions, enabling us to deliver high-value print and finishing capabilities to our customers across Australia. We are thrilled to embark on this journey with Vivid to support the dynamic needs of the packaging and printing industry.”

Bruce Cozens, export director, Vivid said: “Partnering with Fujifilm marks a significant milestone for us as we expand our footprint in the Asia Pacific region. We are excited to bring our innovative and high-quality patented solutions to the Australian market, empowering businesses with the tools they need to enhance their operations and add value beyond print. Fujifilm’s dedication to its customers and its extensive industry expertise make it an excellent partner to help us realise our mission here in Oceania.”