HP TO REVEAL DRUPA TRANSFORMATIONS
HP Industrial Print – supplied in ANZ by Currie Group – will have eight automated production lines capable of handling 80 jobs and 25 different applications on the drupa show floor, powered by its latest innovations and supported by a comprehensive partner ecosystem.
At drupa 2024, HP says its fundamental printing technologies – Indigo LEP/LEPx, HP Thermal Inkjet and HP Latex, will continue driving industry transformation forward. Print stakeholders from across the globe will be able to see the impact of innovations across five key vectors: quality, versatility, productivity, cost and sustainability.
As the print community comes together from across the world to Dusseldorf in May, HP says it will display advanced production and printing solutions designed to automate commercial print and packaging production lines. With the widest portfolio of presses for almost every printing sector and need in the industry, HP says it will showcase innovations “that push the boundaries of what has been possible until now.”
Sustainability will be at the core of drupa 2024, and HP will share actions to deliver on the company’s commitment to reduce emissions half by the end of the decade, saying it is decarbonising print and packaging through technologies and inventive collaboration.
Haim Levit, senior vice president and division president, HP Industrial Print, said, “We have defined a course, and we stay committed to it. Industry transformation requires significant investments, innovation and collaboration with partners to help our customers grow profitably, faster than the industry. As we continue to push the industry forward, I’m excited to share more on our vision to deliver the intelligent factory, underpinned by HP innovation in automation, security and sustainability.”
The last three drupas have seen HP take the whole of Hall 17, which will be repeated this year, making it the biggest exhibitor. Back in 2008 HP launched its first inkjet web press, the HP T300. Four years later it launched the first B2-format sheetfed digital press, the HP Indigo 10000. Last time out came a host of packaging innovations with both folding carton and flexibles presses, and a focus on the economics of the printing and packaging industries.