OUT OF HOME PRINT SPEND UP A TAD

Net media revenue for Out-of-Home print last year rose slightly compared to the year before, although print’s share of the market slipped by 1.6 per cent compared to digital, according to the Outdoor Media Association.

Net spend on outdoor print last year was $322m, compared to $316m the year before, on a market share for print in 2024 of 24.8 per cent, compared to 26.4 per cent in 2023.

Print’s share of the outdoor media market has been in decline for the past decade as digital infrastructure became affordable and the major out-of-home asset managers oOh! Media, JC Decaux and QMS instigated aggressive sales drives with local authorities.

Total out-of-home media revenue was up by eight per cent to $1.3bn, from $1.2bn the prior year. All four categories saw a rise in spend, with Transport (including airports) the best performer, net revenue rose by 22.5 per cent to $173m.

Roadside Billboards remain the biggest category, accounting for almost half the spend on outdoor media, at $540m, up by $34m over the previous year’s $516m. At $296m, Retail, Lifestyle and Other just pipped Roadside Other’s $292m for the number two category spot.