PRINTED OUTDOOR SHINES BRIGHTEST

Printed out-of-home media took top honours in the second quarter Outdoor Media Association awards, with the Grand Prix going to an Omnigraphics billboard.

The Diablo IV graphic, printed by the Brisbane-based company, which has just been bought from QMS by its CEO David Walton, was also the winner in the Innovation in Out of Home category.

Grand Print Services won the Big, Bold and Bright category for its XXXX Gold can street display. Hogarth took out best use of multi-format for its Transformers: Rise of the Beasts display. Torch Media won the Out of Home for Good category for the Naidoc Week For Our Elders tram wrap.

In addition, GSP gained the honourable mention for its tram wrap in the best use of multi-format category. 

Elizabeth McIntyre, CEO OMA, said, “The Creative Collection was conceived to examine and celebrate OOH creative that inspires and connects with consumers, ultimately driving outcomes for advertisers. I’m consistently delighted by the submissions and this quarter we have awarded the Q2 Grand Prix to a Classic entry – Diablo IV – which speaks volumes about the impact the static format can still deliver.”

One of the judges, Michael Mackley, head of Media and Partnerships Vicinity Centres, said: “For the Innovation in OOH category, I couldn’t look past Activision Blizzard’s Diablo IV campaign. The creative made the most of the ‘Big Tully’ site with a simple, impactful design. Determined to make the most of the classic format, this entry features holographic-like effects achieved with special paints and lighting combinations.

“This level of innovative creativity is reigniting the excitement and wow-factor that only static OOH assets can deliver,” Mackley concluded.