PRINTERS WIN AT REAL MEDIA AWARDS

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Printers from all corners of the industry gathered in Melbourne to honour their craft at the 2024 Real Media Awards, with 14 of them printing winning jobs.  

IVE Group stood out, printing a remarkable 20 of the winning entries, in direct mail, print, catalogue, and publishing categories.  

Best emerging designer, sponsored by Spicers: Easter Beattie, IVE Creative Studio
Best emerging designer, sponsored by Spicers: Easter Beattie, IVE Creative Studio

Southern Impact and Blueprint Australia both printed two of the winning jobs, while other printers seeing their work awarded included Rawson Print & Packaging Company, Conversify, MCC Labels, Hero Print, Genii, Adams Print, Print & Sign Co, Seed Print Group, Quality Print, and Spectrum Print, who all received accolades for their excellence in quality and execution. 

The awards celebrated a range of achievements in letterbox marketing, publishing, direct mail, point-of-sale, and print marketing, reflecting the high standards of craft across Australia.  

Presenting award: Anthony AJ Jackson from sponsor Currie Group
Presenting award: Anthony AJ Jackson (left) from sponsor Currie Group

This was the 31st edition of the awards, held at the Melbourne Convention and Exhibition Centre in a room with 350 people in attendance. 

Kellie Northwood, CEO of the Visual Media Association, applauded the event, she said, “The Real Media Awards exemplify the industry’s unity, bringing together brands, agencies, retailers, printers, publishers, and distributors, to celebrate collaborative efforts in driving effectiveness across the media channels we represent of which print plays a large part in the modern marketing mix.” 

Matt Aitken, managing director at IVE Group, expressed pride in the recognition received for its diverse printing and distribution work over the past two years. 

He said, “I’d like to thank all our staff and customers, for their dedication, our clients for their support, and the Real Media Awards team for organising this fantastic event to honour our industry.”

Northwood extended her congratulations to all finalists and winners, emphasising the competitiveness of this year's awards.  

“I congratulate all who entered this year, especially those who reached finalist status or claimed a win. It is a remarkable achievement to be proud of. As printers, we rely on our retail, brand, and agency clients to thrive, and they, in turn, depend on the skills and expertise of their print and mail-house partners to bring their campaigns to life,” she said. 

The judging panel comprised of expert printers, suppliers, retailers, brands, and agency professionals, ensuring a rigorous evaluation process for the entries.

Sponsors included HP, Spicers, Media Super, Ricoh, IVE Group, SBM, Southern Impact, Currie Group, UPM, Australia Post and Ball & Doggett.

Groovy evening: The Real Media Awards
Groovy evening: The Real Media Awards channelled the 1970s