PVCA GAINS CHARITY MAIL WIN

The Print & Visual Communication Association (PVCA) and Fundraising Institute Australia (FIA) have successfully negotiated a 10 per cent discount on Charity Mail with Australia Post.

Recognising the financial challenges charities and fundraisers face in donor acquisition and the important role mail plays in this process, Australia Post will provide a postage rebate of 10 per cent on any incremental charity mail activity undertaken from 1 October to 31 December, compared to the same period in last year.

FIA and PVCA have worked collaboratively with Australia Post in recent years and across the consultation into the modernisation of the postal service, advocating for the needs of the charitable fundraising sector, and have been successful in helping to achieve continuation of the seasonal rebates for qualified Charity Mail campaigns to support fundraising organisations.

The rebates have been previously provided to assist charities with their fundraising, lowering costs and encouraging them to undertake additional mailing activity to help supplement income from fundraising activities and this rebate incentive is agreed to run for another year.

Kellie Northwood, CEO, PVCA, said, “Our members include printers and mail-houses across Australia. Working with Fundraising Institute Australia and Australia Post to develop relaxations for charities provides solid volumes for our members and the broader industry, as well as support to charities who use direct mail for donor acquisition campaigns.”

The 10 per cent rebate applies to the incremental Charity Mail volume and must be lodged on the fundraiser’s own charge account.

“The mail channel is incredibly effective and delivers results for not just fundraisers, but all businesses. We welcome these volume incentives and believe they provide a solid opportunity to work with customers to get back into mail and reap the rewards. To the fundraisers, they need this support more than ever and we thank Australia Post for working with industry to achieve this relief, and now look to other mail products and services as well as promotion of the Business Mail channel which is important for all of industry and customers,” concluded Northwood.