RAPID GROWTH FOR DYE SUB: SMITHERS

The dye sublimation inkjet textile printing market is set for a rapid acceleration in growth according to a new report from Smithers, the global print industry analysts, with Australia and New Zealand printers also set to benefit from on-shoring.

Smithers says the global market is set to rise to US$15.2bn by 2029, rising strongly from US$11.8bn this year, with new demand in garments, household furnishings, and technical textiles to drive the growth. Soft signage is also a key market, with re-use, transportation and installation three of the main benefits of soft signage.

Data from the new Smithers market report – The Future of Dye Sublimation to 2029 – project a global output of two billion square metres of fabric and 73.6 million square metres of rigid media over the course of this year. 

According to Smithers, this marks the beginning of a significant upswing in demand for dye sub printed products. It says global dye sub sales grew only marginally across 2019-2023. Demand for all end-use products fell significantly in 2020 because of the Covid-19 pandemic, with the display sector hit particularly hard.

Smithers analysis forecasts volume demand will increase by 7.9 per cent CAGR across the next five years, taking annual output to 2.9 billion square metres by 2029. Value growth at 6.6 per cent CAGR will see the market reach US$15.2bn, at constant pricing, across the same period. 

The five main segments for dye sub printing are garments, household, technical textiles, displays, and rigid. 

Garments (apparel) is by far the largest segment, at 71.9 per cent of contemporary volume. It will benefit from fashion industry trends to re-shore production from Asia to developed regions, including Australia and New Zealand. The use of heating to fix or transfer the dye can be accomplished either within the confines of the dye sub print unit, or via an external heat-transfer press or calendar.

A parallel driver is the pressure to reduce the environmental impact of clothing manufacturing. Direct and transfer dye sub printing can decorate textiles without washing or steaming to fix the colour. This reduces the quantity of dye and other chemicals that might otherwise enter wastewater systems. Extended producer responsibility (EPR) schemes have been introduced in France, the Netherlands, and Italy, which will in future be extended to more nations. 

Aqueous inkjet has emerged as the dominant ink technology for dye sub printing. Now accounting for over 98 per cent of output, further reductions in use of solvent and eco-solvent inks are forecast through to 2029. 

In soft signage, dye sub is benefiting from the emerging preference for silicone edge graphics (SEGs) in displays, light boxes, and general signage. SEGs are low cost and easy to install, while the use of dye sublimation printing provides highly saturated, vibrant images.

As dye sub demand evolves, OEMs will increase sales of new higher-speed machines including models with integrated heating systems to dry or fix inks, alongside a significant number of inkjet presses repurposed from other graphics work. Simultaneously, consumables suppliers are working to decrease the base weight of dye sub papers, and produce textile coatings that optimise the use of high-glycol inks.