Fujifilm BI to sell Epson SurePress to printers

Fujifilm Business Innovation Australia (Fujifilm BI) will sell and service the Epson SurePress resin-based industrial label presses, specifically targeting commercial printers wanting to add labels to their operations. 

Fujifilm BI will be the exclusive reseller partner of Epson SurePress resin products in Australia. It already has longstanding, successful relationship with Epson in the wide format category.

Chris Lynch, general manager, Fujifilm BI Australia Graphic Communication Services, said “We are excited to be able to offer our existing clients including commercial printers an opportunity to broaden their own market reach with the addition of these Epson SurePress devices. In particular, for those looking to diversify and extend upon their current print offer to their own customers. The label market provides a perfect opportunity for this as demand continues to grow year on year.”

Fujifilm BI will address the growing demands of commercial printing companies wanting to enter into the label market and the trend of commercial printing companies needing to expand their service offerings to their customers.

It says label production has proven to be recession proof during the Covid-19 pandemic and says with its extensive sales and service team it is well positioned to market and maintain SurePress to the commercial print market in Australia.  

Epson Australia managing director, Craig Heckenberg said, “Label production is currently one of the strongest printing businesses maintaining stable demand in Australia and worldwide. Commercial printers in Australia looking for diversification can address the label market far more efficiently with SurePress products and this means more local production, a faster response to the supply chain, variable data, customisation and versioning and better security.

"As a leader in digital printing solutions, Fujifilm BI brings a perspective to the label market. It is also able to offer the extensive service and support coverage for Epson SurePress products that the market requires.”

Epson says the SurePress range has been designed for printers seeking to move into the digital age, either for the first time or as an expansion, with enhanced customer service, marketability and operational profit.

SurePress devices combine digital image processing with the latest ink and drop-on-demand print technologies to facilitate flexible production with print quality. They produce labels on a wide range of industry standard substrates, without the need for special coatings or pre-treatment.