Heatset printer AIW Printing of Melbourne has won a massive contract to print 800,000 full-colour copies of a new fortnightly free travel magazine called GOxplore.
The first edition of GOxplore will be dropped into letterboxes in Melbourne and Sydney this Saturday, July 30, by mailing and distribution house Salmat.
AIW Printing employs over 120 people at its eight-acre manufacturing plant in Springvale in Melbourne's south-east, where it operates five state-of-the-art Goss printing presses, including one of the world’s largest heatset web printing presses, a fully automated 80pp Goss high speed, gapless press.
Salmat is a marketing and communications company that has evolved from a small letterbox distribution business into an ASX listed company with a team of nearly 4,000 people across four countries. Salmat sold its Business Process Outsourcing (BPO) division to Fuji Xerox in 2012 for $375 million.
In the inaugural issue, former Fairfax journalist Mary O’Brien and her team of travel writers will showcase Cuba, India and Kakadu. GOxplore launches with the support of some of the travel and adventure industry’s leading names, including Australia Pacific Touring, The Intrepid Group, Trafalgar Tours and Anaconda. Each issue will also be backed by a social media campaign.
National advertising director Chris Jefferson Jnr said: “We are extremely proud to deliver this product to the public on behalf of the travel industry. We would like to thank all those who have helped us to this first issue launch."
The first issue will include a chance to win a trip to the US, valued at $10,500, from Collette Travel. Issue #2 is scheduled to hit letterboxes on August 13th featuring stories on European River Cruising and San Francisco.