The shift towards digital production in printing continues with the increasing market dominance of the brand from Currie Group.
Looking for a competitive edge and in pursuit of an expanded customer encouraged the St Marys-based Alpha Label to break into digital print production. It decided on a HP Indigo WS6600 press as the press best suited for its needs.
According to David Poole, managing director, it is the versatility of the press that makes the difference.
“We’re always looking for a competitive edge, as well as ways to provide better service to our customer base and potential new clients, and the HP Indigo WS6600 Digital Press has given us the opportunity to offer a real point of difference,” he said. “With the machine’s unrivalled speed and efficiency, we’ve been able to produce more work at a faster rate, without compromising the quality that our customers expect.”
Mark Daws, general manager ANZ - Labels & Packaging Division, Currie Group, is chuffed with the decision. “It’s great to see another label printer expand their services into digital. The new press offers great potential for Alpha Label to increase its customer base even further by delivering high-quality work on a range of applications.”
Alpha Label prides itself on accommodating all label types, both in the longer and shorter run markets. Producing labels at up to 40 linear metres per minute in colour for a wide range of applications, the new HP press will allow Alpha Label to offer greater flexibility for its customers.
Steve Donegal, country manager, Indigo and Inkjet Digital Press Solutions echoed the encouragement. “It’s very exciting to see a successful printer like Alpha Label get into digital for the first time. We’re looking forward to seeing how the company will diversify its offering to provide an even greater range of labels and packaging options for its growing customer base.”
The digital colour gamut offered by the HP Indigo WS6600 Digital Press will streamline the company’s operations by eliminating the time previously required for colour separation, mounting plates on the machine, registration and colour-matching. With up to seven ink stations on the press, high-resolution prints are now ready to go immediately and any changes can be manipulated on-the-spot.
The new addition will generate significantly less waste for the business, with the machine’s enhanced print quality reducing the margin for error. The higher throughput of the HP Indigo WS6600 Digital Press will also decrease the average setup time between jobs, minimising the waste created when preparing the machine. The press also supports several eco-certified substrates, as well as environmentally friendly primers, varnishes, and adhesives.