Paul Tannous, former managing director, will be one of a significant number of iGroup employees to join the Selig brothers' rapidly growing printing enterprise.
The acquisition of selected assets and customers of the iconic mailing house, which specializes in multi-channel personalised communications, adds another building block to the rapid expansion of the Blue Star empire ahead of its proposed merger with IPMG at the beginning of July. The expanded business, operating under the Blue Star DM brand, will be one of the largest and most diverse direct marketing mail businesses in Australia.
The shift to Blue Star’s Homebush facility is expected to complete by the end of the month.
David Veness, Blue Star DM NSW general manager, will lead the combined business, with Paul Tannous remaining to take on a senior role.
According to Matt Aitken, Blue Star’s Group general manager Print the two businesses have similar commitment to high levels of customer service, responsiveness, as well as a diverse product offering and innovation. “Blue Star is passionate about the personalised one-to-one communications and marketing space, having invested heavily in this area over the past two to three years. Our strategy will continue to focus on the growth and expansion of the data and content driven communication services offering we take to market”
Paul Tannous said the move will be good for customers and will deliver a broader solutions offering with greater capacity and diversity.
The Blue Star merger with IPMG to form the largest printing enterprise in the region appears to be on track for completion at the end of the month. The relatively smaller Blue Star business, which will hold a 50/50 ownership in the new business, is bulking up with a series of takeover of which iGroup is the most recent. It bought STI, the German packaging company, last month.