Swiss flexographic and gravure titan Bobst and its partners reached out to Australian decision makers at a roadshow event in Melbourne on Tuesday June 27th.
Held at the Langham Hotel, Southbank, the Bobst and Partners Roadshow aimed to connect with current and potential clients, and featured presentations from Bobst, Esko, Daetwyler SwissTech, Kodak, Atlas Converting Equipment, DuPont, LasX, Bandera, and Simplot Australia.
"It's a concept of Bobst - mostly in emerging markets, they create a roadshow, invite industry to such an event, and present their portfolio of activities," said Joe Hancock, managing director of TCL Hofmann, which along with Gulmen Engineering sells and distributes Bobst equipment in Australia. "Australia is a more mature market, but we still see a benefit to it - we have brand owners, industry groups, flexo customer/converters, and label converters coming today to see the latest offerings from Bobst and how they can apply them to their businesses."
The event focused on Bobst and its partners' offerings in the labels and flexible packaging space, and is convenient both for Bobst and the roadshow's guests, said Eric Pavone, business development director at Bobst. "I think it's important to be more and more present in Australia, due to the distance from Europe and the US. It's not every day we can be here, so doing this kind of event means that, in one day, we can bring flexible packaging and label suppliers together to meet with us in one place, and I think the audience appreciates that, because it means that instead of the market having to go to Europe, we will come to the market," Pavone said.
Guests at the event gave positive feedback, including Roger Kirwan, owner of Foxcil and Roller Poster, who flew down from Sydney to attend. "It's been enjoyable - a very good day. I was interested in seeing what the latest developments are in the narrow to wide web segment - with Foxcil being a label producer, we were in the narrow web space, and taking on Roller Poster has taken us into the wide web space. We wanted to see what was out there in that mid web range to see if there were solutions that could complement both Foxcil and Roller Poster," Kirwan said.
The next Bobst and Partners Roadshow will be held in Auckland, New Zealand, on Thursday June 29.