Chili boosts growth prospects with new VP sales

Chili Publish, fast-growing creator of software for smart artwork and marketing material creation, has appointed industry identity Fabian Prudhomme to the senior team, as global vice president sales and alliances.

Prudhomme won a reputation as a trailblazer at packaging, retail and graphic art companies including Colruyt Group, Enfocus, Esko, and Kodak. He has now taken the helm of the sales team and alliance ecosystem at Chili Publish, and will be joining the rest of the team at booth 8A10 during Labelexpo in two weeks time.

At Labelexpo Chili will focus on its smart templates for label and packaging printers. Its Chili Publisher, the software for smart artwork and marketing material, comes with an Illustrator plug-in that reduces the size of output PDFs for Illustrator-created content. This allows for scaling, a fast rip throughput, and direct printing process.

Prudhomme says, “One of our central goals is to inform and empower companies and brands when it comes to embracing the potential of hyper-personalisation and templatisation. That calls for an infallible smart template software solution like Chili Publisher.”

Smart Templates from Chili will also present images for packaging on mobile phones, which are increasingly used to buy products. “The packaging departments at brands face more than one challenge when designing marketing material for eRetail. At Labelexpo we’ll be hosting demos to show how smart templates can automate most of the design work to generate many different versions, respecting both the GS1 guidelines and brand identity,” Prudhomme clarifies.

“At booth 8A10, visitors can experience just how much time and money they can save by eliminating needless errors, simply by using smart templates and our bespoke Illustrator plug-in.

“The demos even come with a personalised beer to illustrate the effectiveness of the Chili Publisher smart templates. Visitors can create their personal label online and pick up their labelled beer bottle at our stand.”

The appointment of Prudhomme is part of a larger hiring programme at Chili that has been going on through the year, as the company continues its stellar growth. Kevin Goeminne, CEO of Chili Publish explains: “When business is growing, the team needs to be up to par. And vice versa. Ownership, team spirit and flexibility are the pillars we base every business decision and employee hire on. I’m confident Fabian will be the pillar our sales team needs to take their successful growth path to the next level.”

Prudhomme concludes: “Chili Publish has shown relentless commitment to brand protection in omnichannel marketing communication over the years. Its driven mindset resulted in two successful investment rounds, impressive customer success growth and a growing, self-sufficient employee pool. I look forward to contributing and pushing the boundaries of what’s next.”

Labelexpo visitors who would like a cool Belgium beer and a personal label to go with it can click here to create their label online and collect it with the beer at the show.